Who is Taco Bell?

Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands.

Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries. 

We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.

At Taco Bell, we’re Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below.

About The Job

As the Manager, Brand Creative Strategy & Culture you will help drive the conceptualization and implementation of brand strategy, actions, and stories that evolve the brand, drive top-of-mind awareness, and step-change growth for the business. This role is responsible for helping deliver a brand activation pipeline with creative swings that move the culture forward and help redefine what it means to Live Mas today.

The ideal candidate is strategic, creative, and analytical, able to dream big and execute effectively. They understand the power of ideas, have a pulse on culture and are highly collaborative in dynamic environments.

The Day-to-Day

Manage the development of a marketing calendar filled with meaningful brand moments, shaping a distinctive point of view and executing omnichannel marketing campaigns that bring them to life.
Lead idea generation processes to brief, filter, and prioritize opportunities, ensuring a strong pipeline of innovative and strategic brand initiatives.
Partner with Brand Marketing teams to design product comms briefs that are anchored in our brand ethos and breakthrough consumer and cultural insights.
Lead cross-functional leadership alignment discussions to progress key workstreams and projects, including but not limited to program development briefs, creative development, and launch plans.
Lead strategic alignment & project management across enterprise-wide teams to ensure the Brand is deeply rooted in the organization.
Partner with cross-functional teams, including Public Relations, Digital, Social, and Media to develop robust, multi-channel activation that effectively engages target consumers.
Manage and inspire agency partners to develop compelling and engaging brand actions and consumer communications, from briefing to creative development and launch.
Create and track KPIs to measure the effectiveness of overall marketing activities on an ongoing basis

Is This You?

Minimum 8+ years of relevant experience in Brand Marketing, Product Marketing, and/or Strategic Planning
Bachelor's degree preferred
Proven ability to develop and execute brand marketing strategies that drive impact
Strong leadership, project management, and strategic planning skills
Experience collaborating with cross-functional teams and agency partners to develop breakthrough, multi-channel marketing campaigns
Ability to define, track, and analyze key marketing KPIs to measure success
Ad agency experience preferred
Experience in multi-channel retail and/or franchised business models is a plus
Spanish fluency is a plus

Competencies & Characteristics Required

Strategic and creative thinker and storyteller
Influential, inspiring and collaborative leader
Flexible, adaptable, and open to change
Focused, decisive, and intentional priority setter
Self-motivator with a strong drive for results and intellectual curiosity
Dreamer with the ability to effectively execute

Work-Hard, Play-Hard

Hybrid work schedule and year-round flex day Friday
Onsite childcare through Bright Horizons
Onsite dining center and game room (yes, there is a Taco Bell inside the building)
Onsite dry cleaning, laundry services, carwash,
Onsite gym with fitness classes and personal trainer sessions
Up to 4 weeks of vacation per year plus holidays and time off for volunteering
Generous parental leave for all new parents and adoption assistance program
401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
Comprehensive medical & dental including prescription drug benefits and 100% preventive care
Discounts, free food, swag and… honestly, too many good benefits to name

Salary Range: $134,500 to $158,300 annually + bonus eligibility + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

At Taco Bell, we Live Más and invite you to do the same. Take a seat at our table. Bring your voice. Bring you, just as you are, a Cultural Rebel. We want you to be your best self!

Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.

Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.

California Residents: For more information about the categories of personal information we collect from you and how we use, sell, and share that information, please see our Privacy Notice for California Contractors and Privacy Notice for California Employees.

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Manager, Brand Creative Strategy and Culture