At the crossroads of fashion and sport, Lacoste creates and liberates movement. Both universal and timeless, the brand transcends cultures and generations, elevating the crocodile as a rallying sign.

An iconic French brand present in nearly 100 countries, Lacoste stands out for its unique know-how in each of it areas of expertise, from garment factory to omnichannel distribution.

At Lacoste, elegance goes beyond style. This elegance guides all of its actions and its social and environmental commitments.

Working at Lacoste is belonging to a community of 8,500 employees on the move to build the future. Committed to making equal opportunities a reality and to revealing potential, the company brings together talents from all walks of life, embracing their differences.

Lacoste is proud to announce the opening of a new Flagship store in March of 2025. This store will have the latest product in ready to wear, runway, and curated pieces to evoke a true sense of fashion and sport in New York City.

Ideally located in Midtown Manhattan at 575 Fifth Avenue, we neighbor some of the most popular landmarks and destinations in New York including Rockefeller Center, Bryant Park and The Plaza Hotel.

Essential Job Responsibilities:

LEADERSHIP:

Assist in leading a store team to drive sales through training and coaching.
Exemplify your sporting spirit and create an outstanding service culture.
Provide constant feedback and coaching to improve the team’s skills and sales results.
Assist in recruiting associates who are passionate about sales and customer service.
Assist in training new team members on customer service, operations, performance, loss prevention and all other Company policies.
Set goals for each team member for the achievement of Company KPI’s.

SELLING:

Lead by example to assist in achieving Lacoste’s sales plans and profitability goals.
Assist Store Manager in utilizing reports and gathering data to identify sales by units, gender, product placement, visual presentation, stock levels, and window presentations.
Proactively make suggestions based on analysis that will positively impact the business.
Set measurable performance standards and goals based on Company’s expectations and metrics.

CUSTOMER SERVICE:

Assist in creating an environment focused on the customer experience.
Ensure that each team member is knowledgeable about the Lacoste lifestyle.
Be inventive and create additional business opportunities by ensuring that team members focus on building their clientele.
Embrace local community groups and mall management to generate PR opportunities that showcase our Brand Vision and sporting spirit. This may include hosting special events, sponsorships, participating in fashion shows and editorial placements as directed and with the express approval of corporate management.

OPERATIONS:

Assist with opening and closing of store to ensure the store is ready for business
Ensure that Company standards are upheld in merchandising, visual presentations, housekeeping and loss prevention.
Protect store assets and inventory.
Manage new receipts, transfers, markdowns, back stock and fill-ins.

Requirements/Qualifications:

At least two years management experience in the apparel industry (depending upon the volume of the business) with a proven track record of successfully managing a team.
Experience in a retail flagship store and/or high volume, high visibility stores.
Tenacious desire to inspire others and lead a culture of customer service champions.
Expertise in store operations.
Training, interviewing, planning, organizational, and performance management skills.
Entrepreneurial mindset with the ability to react to business trends and identify areas of opportunity.
Technically savvy
Audacious attitude
Sporting Spirit - must possess a competitive edge and drive to meet goals
Innovative thinker that will drive our brand forward.

Core Values and Traits:

Play as One Team:

Showing respect towards everyone
Commitment for the team’s work and decisions

Play with Elegance:

Striving for excellence
Treating others with fair play and humility

Play by Daring:

Having the courage to speak up, experiment and take initiative
To explore new opportunities

Play with Tenacity:

Constantly seek continuous improvement
Learning from our failures

Lacoste is one of the inspiring brands driven by passionate people within the MF Brands Group, alongside Aigle, Gant, Tecnifibre and The Kooples (http://mf-brands.com/).

At Lacoste, we’re committed to building the best team we can. We hire for potential and support every team member through each step of their career development. Building a diverse, equitable, and inclusive space for our team to think differently and push the status quo is incredibly important to us; and we strive to use these guiding principles as the foundation for how we interact with each other, how we build our business, and how we hold ourselves accountable to our core values.

Equal Opportunity Employer:

At Lacoste, we’re committed to providing equal opportunities (EEO) to all employees and applicants for employment regardless of their race, color, religion, creed, gender/sex, sexual orientation, gender identity and expression, national origin, ancestry, citizenship status, age, disability, genetic information, marital status, pregnancy, military status, veteran status, and/or any other characteristic protected by applicable federal, state, and local laws.

Lacoste

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