THE GIG

Reporting to the Global Head of Campaign Marketing, this role is responsible for developing and spearheading the strategies and plans for the AMP (Energy) business – Cultural Collaborations and 14XX (an innovation capsule, crafted for the forward thinking individual), bringing pinnacle level product stories to life for our consumer.

This person will help shape the future direction of marketing, by leading the development of the strategy to the delivery of robust campaign plans that drive overall brand and business objectives, setting KPI’s to track and optimise all outputs.

Working creatively and collaboratively with the other key members of the global and regional brand teams, you will ensure local insight is built into the global plans, and local and channel activations are aligned to the global strategy.

You will inspire the wider team with your attitude for excellence and your unstoppable passion to become the consumers favourite brand by being the best product storytellers in the industry.

As a Senior Brand Marketing Manager you will be working across...

Strategy & Planning - leveraging insights & data to develop holistic marketing & communications plans that drive brand & business goals.
Budget Management – Plan and maintain the budget and ensure projects are executed within agreed amounts.
Cross Functional Alignment - Act as brand lead for dedicated concepts aligning calendars & activation focus to ensure maximum impact and minimum overlap
Agency Management - Responsible for the execution of campaign briefings and creation
Calendar - Maintain and execute the Brand Comms Activation Calendar in close partnership with all key markets and channel touchpoints.
Toolkit creation and Activation - Lead the planning, creation and delivery of global brand/product campaigns for implementation into Region and Channels
Relationship and Collaboration - Be perceived as the go-to trusted partner and the glue for Product, Key Markets and Channels.
Lead and manage resources to support the delivery of all campaigns whilst actively supporting their development.
High attention to detail - meticulous budget planning and overall management in partnership with Head of Campaign Marketing

Key Relationships:

Product Marketing for respective category
Regional peers and partners
Channel teams
Agencies
Finance

KPIs:

On-time, in-full toolkit handovers
Brand KPI‘s
Market share and sales
Quality of tools and reporting
Budget adherence and maintenance
Execution excellence in brand concepts/stories

THE STUFF THAT SETS YOU APART

Experience in a similar role with a proven track record of campaign planning and execution
Ability to manage multiple product stories and projects at once.
Strong affinity with the Dr. Martens brand with an awareness of art, fashion, and music culture.
An analytical mindset with an interest in data and the ability to work from strategy to execution.
Sound marketplace and cultural knowledge, you know what the drivers of brand love are and how to balance this through commercial communications.
Excellent project management skills
Ability and drive to lean into critical delivery areas
Strong collaborator

YOUR FUNDAMENTAL QUALITIES

It’s never just a job at Dr. Martens. It’s a way of life. We live and breathe our Fundamentals - INTEGRITY. PROFESSIONAL. PASSIONATE. TEAM PLAYERS. They define who we are and how we get the job done. We believe each role is as unique as the person who does it.

At DMs your technical capability will go hand in hand with the below:

Great relationship management that delivers results through effective teamwork
You’ll be a proud custodian to our DM’s culture, embodying what we stand for and encouraging others to do the same
You’ll help build a highly engaged team – ensuring a collaborative culture and providing guidance & support to other team members
You will take ownership for your own development, proactively seeking out feedback to build self-awareness
You will bring the outside-in; you’ll share best practice across the team / business and encourage ideas sharing as well as collaborative problem solving
You’ll lead the way and role model on all things DE&I & wellbeing

WHAT’S IN IT FOR YOU?

Welcome to the family free pair of Doc’s
65% off all Doc’s
Award-winning ‘Buy As You Earn’ Dr. Martens share plan
Private healthcare
A dedicated culture team
2 paid volunteer days per year

Are you ready to fill your boots? Apply now.

Dr. Martens plc

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Senior Brand Marketing Manager - AMP