Senior Marketing Manager – Brand Development (12 month fixed term contract to cover for a period of maternity)

At Costa Coffee, we are what we craft. We’re reimagining coffee experiences in over 50 countries and counting, as a key part of the Coca-Cola System. Whether you get your coffee in a store, from a machine, at home, or on the go – we’ve got you covered.

With a bold ambition to become a leading premium coffee brand globally and being part of the Coca Cola family, growing sustainably is a priority. 2025 will be a key year for the Costa brand as we launch into the next phase of our growth strategy whilst fully relaunching and repositioning the brand to consumers globally. As part of the global brand team, you will play a critical role in this transformation by continuing to shape the development, delivery and evolution of our new brand positioning to unlock Costa’s growth ambition, Creating global brand building assets, content, and toolkits for all markets and defining our global partnership strategy & execution approach.

Our teams make a difference. Whether that’s working on new tech for the perfect pour, helping our teams grow, creating award-winning campaigns, crunching the numbers, or developing the latest exciting menu item; together, we stir up success.

We may be a global brand, but we haven’t forgotten our roots. That’s where the Costa Foundation and our fantastic community agenda come in. Whatever your role, you can help us change lives in coffee growing communities, and help your local community too.

We also want to help you grow in your career through amazing experiences, our apprenticeship scheme, and development programmes. At Costa, you can go beyond the day-to-day.

And as a Senior Marketing Manager – Brand Development, there’s never been a better time to join.

So, why Costa?

We didn’t become a global coffee brand by sitting back. When you work here, you join a community that values passion, progression and integrity, with some pretty brilliant perks to sweeten the deal:

Own a piece of Costa’s success by becoming a share owner in Coca-Cola with our Share Investment Plan (SIP)
A smart pension that saves you money on tax and national insurance, and matches your contributions up to 10%
The Costa Financial Support Fund, supporting team members who find themselves in unexpected financial pressure
50% discount in all Costa-owned stores, and 25% off in other participating stores
Private medical cover thanks to our Private Healthcare scheme
And that’s not all. Explore even more of our perks here: https://bit.ly/costaperks

We’re passionate about being a great place to work, where you can bring your unique self into our mix. We firmly support diversity, equity and inclusion, and continue to work with our teams to shape the future of our culture and values: Disciplined to Deliver, Passion for Progress, Win with Warmth, Courage to Challenge and Trusted Team Players.

What you’ll do

Being a Senior Marketing Manager Brand Development is about so much more than bringing our coffee to the world. It’s your chance to stir up real success - which means you’ll be:

Continuing to shape the development, delivery and evolution of our new brand positioning to unlock Costa’s growth ambition
Defining our communication strategy for our core brand proposition and assets
Creating global brand building assets, content, and toolkits for all markets
Leading the development of core masterbrand assets across coffee occasions to support Costa’s growth into a multi channel coffee company
Defining our global partnership strategy & execution approach
Being the global brand guardian across the business – engaging and embedding the new brand identity across the business via playbooks, toolkits and best practice - ensuring all visual representations of the brand are following the brand guidelines and suited for different platforms, across all Global markets
Defining Global media strategy & principles - working with the global media agency to build overarching channel strategy approach
Driving for Global best practice and consistency in econometrics
Owning our approach to Global brand design strategy across multiple touchpoints

Who you are

It’s your unique ingredients we’re interested in:

An experienced marketer who has a passion and experience of brand building foundations – understanding of what it takes to build (global) brands and best in class knowledge of how to navigate consistency versus flex in matrixed organisations
Proven implementation of successful brand communications and campaigns – toolkit and asset development for multi-market applicability
Someone who has experience in creating strategies and processes where none existed previously.
Experience is setting up and leading branded partnerships from ideation through to execution.
Broad and deep media strategy experience
Fearless leadership in creating brand legacies, motivated by brand guardianship
Best practice campaign evaluation and return on marketing investment (effectiveness) – not essential but a plus
Exceptional communication, relationship building and influencing skills.
Solutions focused, comfortable with ambiguity, is agile & can adapt or course correct when needed

Location – Hybrid with the expectation to attend London office (Wimpole Street) a minimum of twice a week

For any reasonable adjustments and general queries, please get in touch with costa.recruitment@costacoffee.com

Costa Coffee jobs

Senior Marketing Manager