Title: Senior Manager, Digital Strategy & Marketing

Location: Alexandria, VA

Title: Sr. Manager, Digital Strategy & Marketing

Reports to: Vice President of Strategy

Classification: Exempt

Why You’ll Love Working at RedPeg:

Voted as one of The Washington Post’s Top Workplaces, we are an independent full service experiential marketing agency that connects brands to the consumers they need to reach through customized, personal engagement. Every day, we come together to create experiences that inspire extraordinary memories. With our main office in the Washington D.C metro area., we work with a roster of incredible brands including Capital One, Marriott Bonvoy, Meta, Niantic, Nike, Virginia Lottery and Yuengling. We’re looking for highly personable, passionate, and innovative marketers to bring the true entrepreneur spirit, growth mindset, and independent thinking to our team!

Why RedPeggers Are Comfortable Being Their True Self:

RedPeg is dedicated to fostering an inclusive workplace where employees of all backgrounds can contribute and thrive. The company's policies and culture prioritize diversity at all levels and ensure fair treatment based on merit and potential rather than protected classifications factors (such as age, race, gender, religion). This deliberate and intentional effort is highlighted and supported, with continual accountability placed on appropriate parties to ensure forward momentum by the RedPeg Employee Resource Groups (ERGs), specifically Equally (LGBTQI+ Community and Allies), Parents of RedPeg, ROC (RedPegsters of Color), and WOR (Women of RedPeg). Our ERGs are the backbone of our culture at RedPeg. They help us educate, celebrate, and facilitate meaningful action throughout our organization and in our local communities.

What This Job is About:

We are seeking a seasoned Senior Manager, Digital Strategy and Marketing to lead the development and execution of cutting-edge digital strategies that drive business growth and client engagement. This role combines strategic vision with hands-on execution, requiring a deep understanding of digital platforms, customer behavior, and emerging trends. The ideal candidate will excel at managing complexity, collaborating across teams, and delivering innovative solutions that enhance user experiences and achieve measurable results.

Key Responsibilities:

Define and drive the digital vision and roadmap to deliver innovative solutions that align with client business objectives
Develop and implement a holistic digital strategy to identify opportunities for growth across digital platforms
Lead the design, execution, and optimization of user journeys across digital channels to enhance customer engagement and satisfaction
Oversee the creation and distribution of high-quality content across web, social media, email, and other digital platforms
Manage and execute paid digital marketing campaigns, including SEM, social media advertising, and influencer partnerships
Conceptualize and pitch innovative digital campaigns tailored to client needs, ensuring integration across owned, paid, and earned channels
Conduct in-depth market research and data analysis to inform strategy development, track campaign effectiveness, and provide actionable insights
Oversee the end-to-end digital campaign lifecycle, from ideation and design to launch and optimization, ensuring timelines and budgets are met
Serve as the primary client contact for digital initiatives, fostering strong relationships and ensuring client satisfaction
Collaborate with cross-functional teams, including Creative, Account Services, and Strategy, to ensure seamless execution of campaigns
Advocate for user-centric design by leveraging research, feedback, and analytics to inform product and campaign decisions
Mentor and manage junior team members, promoting a culture of creativity and excellence
Support agency marketing efforts, including RFP responses, pitches, and strategic planning for new business opportunities
Stay ahead of industry trends, ensuring the agency’s digital strategies leverage cutting-edge tools and technologies
Drive measurement planning for digital engagement, feature usage, and campaign performance to ensure continuous improvement

What You’re All About:

Bachelor’s degree in Marketing, Communications, Digital Design, or a related field. Advanced degree preferred
6-8 years of experience in digital strategy, marketing, and campaign management, with at least 2 years in a leadership role
Proven ability to lead digital product design and marketing initiatives, preferably in fast-paced, client-facing industries
Deep understanding of digital marketing, including SEO, SEM, social media, email marketing, and analytics
Experience managing cross-functional teams, driving collaboration, and fostering innovation
Strong leadership and project management skills, with a talent for inspiring teams and fostering collaboration
Exceptional written and verbal communication skills, including the ability to present to senior stakeholders
Expertise in analyzing data and translating insights into actionable strategies
Proactive mindset with a passion for innovation and staying ahead of digital marketing trends
Experience working in fast-paced environments, balancing long-term vision with tactical execution

RedPeg Core Values

We engage everyone with a Service Mentality

We are Unifiers

We are Relentless in our Pursuit of Excellence

We are Committed to Growth

We Create Innovative Solutions

We take Extreme Ownership

We Cultivate an Environment built on Diversity, Equity & Inclusion

We are One Team!

Next Steps:

To apply for this position please respond to this posting with your cover letter, resume and salary requirements. Only qualified applicants will be contacted.

It is the policy of RedPeg to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, RedPeg will provide reasonable accommodations for qualified individuals with disabilities.

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RedPeg Marketing jobs

Senior Manager, Digital Strategy & Marketing