About BTF®

Backed by the most innovative companies, BTF is one of Europe's largest tech conferences. Last year we convened 7,000 technologists, creatives, and business leaders to shape the future of innovation, culture, and identity. BTF is produced by UK nonprofit Colorintech.

About The Role

BTF is seeking a passionate and experienced Marketing Lead to lead our marketing efforts and drive attendance to our annual conference. This role will be responsible for developing and executing comprehensive marketing campaigns, managing our social media presence, and collaborating with sponsors to maximize their participation and reach.

Requirements

Conference Marketing:Develop and implement marketing strategies to promote the BTF conference and drive ticket salesManage marketing budgets and track campaign performanceCreate compelling marketing materials including website copy, email campaigns, social media content, and print collateralExplore and secure partnerships with relevant media outlets and organizationsAnalyze attendee data and identify trends to inform future marketing strategiesSponsor Activation:Collaborate with sponsors to develop and execute impactful marketing activations that align with their objectives and conference goalsManage sponsor relationships and ensure contractual obligations are metIdentify new sponsorship opportunities and secure new partnershipsSocial Media Management:

Develop and execute a comprehensive social media strategy across all relevant platforms
Create engaging content including text, images, and videos to grow our online community and drive engagement
Monitor social media channels for mentions and respond to comments and inquiries
Track social media performance and provide regular reports on key metrics
Content Creation:
- Create high-quality content including blog posts, articles, and website updates to promote the conference and engage our audience
- Collaborate with internal teams to source content and ensure consistent messaging
- Optimize content for search engines to improve online visibility
- Acquisition Marketing:
  - Develop and implement strategies to drive ticket sales and increase conference attendance
  - Manage online advertising campaigns across various platforms
  - Track and analyze acquisition marketing performance to optimize campaigns and maximize ROI

Qualifications:

5+ years of experience in marketing, with a focus on event marketing
3+ Years driving growth and engagement across social media channels
Proven track record of developing and executing successful marketing campaigns
Excellent written and verbal communication skills
Strong understanding of social media platforms and best practices
Experience working with sponsors and managing partnerships
Proficiency in marketing automation tools and analytics platforms
Ability to work independently and as part of a team
Passion for technology and the BTF mission

Desirable:

Experience with graphic design and video editing
Familiarity with the events and conference industry

Benefits

Learning & Development stipend
Generous annual leave policy
Work from home and meet bi-weekly with an in-person office day
Be part of a passionate and collaborative team dedicated to creating a more inclusive tech industry

Colorintech jobs

Marketing Manager (BTF)