About Finisterre

Born two decades ago from the needs of hardy British surfers, Finisterre is proudly B Corp certified and a leader in its field; designing functional and sustainable products for those that share a love of the sea and adventure. Whether based at our cliff top headquarters in St. Agnes, Cornwall or in one of our eleven retail locations across the UK, Finisterre is a truly unique brand and career proposition.

Perched a few hundred meters from the crashing Atlantic, our HQ at St. Agnes' Wheal Kitty Workshops is at the heart of our brand. Here we stay true to our original design ethos of functionality and sustainability brought to life in an understated style and identity, always remaining committed to product, environment, and people.

Our people are at the very heart of the Finisterre brand, wherever they may be in the world, sharing our values and vision to make the world a better place. Culture and team are everything here. We take care to create a working environment where our people are valued and can thrive and grow with us. It's a buzzing place to work, and we are privileged to enjoy the natural environment and ocean on a daily basis.

As we enter the next exciting stage of global growth, we are on the lookout for talented individuals to join our crew. So, if you are as passionate about the ocean as we are, if you embody our values to be Brave, Honest and Driven, if you want to be part of a truly authentic, purpose-led brand and you share our vision to create exceptional products in a responsible way, then we would love to hear from you

About The Role

We are looking for an experienced PR & Influencer Manager to join the Finisterre team! This role is all about enhancing the fame of Finisterre through PR, Executive Communications and Influencers. Sitting within the Community pillar of the Marketing team, the focus is on raising awareness through meaningful storytelling and experiences - ultimately driving business results.

The focus of the role is on the UK market - but with an advisory and supportive element for our new markets (US for now, others as needed). This role supports across the entire Community function, playing a central role in building effective marketing campaigns for the company's products and services working across Consumer PR, Executive Comms, Influencer Marketing and Ambassador relations, as well as supporting the roll out of events both in and out of house.

Key Responsibilities

Responsible for creating and ensuring the implementation of a PR and Influencer strategy that drives our brand and business targets (with accountability to specific KPIs)
Responsible for managing our PR agencies and ensuring that their activities drive business results
Guide on our influencer tactics, supporting the Community Coordinator in the management of product send outs
Handling Influencer partnerships, contract negotiations, content planning, and feedback provision
Responsible for writing briefs that deliver on your objectives
Responsible for running our affiliate program, as it relates to PR and Influencers, including achieving revenue targets, maintaining budgeting and profitability, etc
Responsible for weekly and monthly reporting on all spend, campaigns and events

Requirements

WHAT YOU'LL BRING TO FINISTERRE

Minimum 2 years expereince in a PR role
A consummate PR professional, commercially astute with strong industry awareness
Proven track record of delivering against all aspects of PR and Influencer strategy and KPIs
Excellent self-awareness, communication, negotiation, networking and interpersonal skills
Relevant experience in a multi-channel retail business
Experience and understanding of event logistics and delivery
Resourceful, creative, resilient and entirely flexible: thrives on positive change
A strong understanding of the key skills, deliverables and challenges of PR and Influencer, with evidence of delivering continuous improvement
Willingness to own and drive your personal development plan, and open to asking for and accepting feedback on performance
Passion, energy and aspiration in line with Finisterre values, products, brand and customers
Knowledge of and adherence to all the company's policies, procedures and BCorp certification standards
Commitment to inclusivity and sustainability, and social and environmental sustainability

Important: The successful candidate must, by the start of their employment, have permission to work in the UK. Please note that Finisterre are not licensed to sponsor overseas workers.

Benefits

WHAT YOU'LL RECEIVE FROM FINISTERRE

We are offering a full-time permanent contract, based at our Headquarters at Wheal Kitty, St Agnes, Cornwall. We'll invest in you with a competitive salary, circa £30,000 - £33,000, depending on your skills and experience.

But it's not just a job. At Finisterre, we provide an opportunity to grow and develop yourself within at a fast-paced, growing B Corp certified brand with a great culture and an exciting purpose. You'll get the chance to collaborate with a diverse community of people with a shared mission. In return, we take good care of you through a range of initiatives and rewards, including:

A discretionary bonus scheme, based on company performance
A pension scheme with Nest
25 days holiday per year, plus up to 8 UK bank holidays
Additional holidays for length of service
Your birthday day off
60% product discount for personal and gift use
30% Friends and Family product discount
Life assurance with access to an employee assistance program
Access to a wide range of wellbeing programs, including counselling services, headspace membership, eye tests, yoga, cycle to work and a range of perks
Regular company social events
Paid volunteering opportunities - we will support you in giving back to communities and causes
Various discounts from our B Corp community
Individual training and development plans
Sea Tuesday companywide updates
And so much more!

Closing date: 31st January 2025. We'll be interviewing as we go along, so we'd encourage you to submit your application at the earliest opportunity, as the role may close earlier than advertised.

Finisterre is committed to building diverse and inclusive teams. We celebrate difference and encourage everyone to join us and be themselves at work.

Finisterre jobs

PR & Influencer Manager