Sony Corporation of America, located in New York, NY, is the U.S. headquarters of Sony Group Corporation, based in Tokyo, Japan. Sony's principal U.S. businesses include Sony Electronics Inc., Sony Interactive Entertainment LLC, Sony Music Entertainment, Sony Music Publishing and Sony Pictures Entertainment Inc. With some 900 million Sony devices in hands and homes worldwide today, a vast array of Sony movies, television shows and music, and the PlayStation Network, Sony creates and delivers more entertainment experiences to more people than anyone else on earth. To learn more: www.sony.com/en.

Position Summary

Sony Corporation of America (SCA) is seeking a Manager, Partner Marketing to be a key driver of Sony Audio’s partnership ecosystem, blending strategic creativity with sharp business insight. You will lead the development and execution of strategic marketing initiatives that not only amplify our brand’s presence but also drive business growth through smart, well-negotiated partnerships. This role is ideal for someone who thrives at the intersection of creativity and business, with a keen eye for contract details, budget management, and legal considerations, and who is also passionate about crafting compelling stories, and driving events and experiences that resonate across cultures and channels.

Key focuses for this individual will be driving integrated marketing activity for the team and/or with partners (particularly events, as well as go-to-market launches and the creative planning leading up); communications management (working with external agency partner to manage comms strategies) as well as support on business activities for partner marketing activities (across both product planning and BU facilitation).

A particular focus for this role will entail artist/talent relations management, driving day-to-day activities with Sony Audio’s talent partners on holistic integrated campaigns. This role also requires stakeholder management and the ability to work effectively with internal and external stakeholders cross-functionally on complex creative and business activities.

This is a hybrid role based in either our Culver City, CA or New York City office, requiring 2-3 days per week onsite.

 

Job Responsibilities

Co-Marketing Partnership Leadership / Artist-Talent Partnership Management:

Lead the identification, negotiation, and management of high-impact partnerships with top-tier brands, talent, and platform partners that align with Sony Audio’s marketing and business objectives.
Develop and execute co-marketing strategies that leverage these partnerships to enhance brand visibility, drive consumer engagement, and deliver measurable business results.
Collaborate cross-functionally with product, global marketing, sales, and legal teams to ensure that partnership initiatives are seamlessly integrated and aligned with business goals.

Creative Strategy:

Working specifically with partners, contribute to the development of bold, innovative creative strategies that elevate the Sony Audio brand and products, and resonate with global audiences, while ensuring alignment with business objectives.
Oversee elements creative execution of campaigns, ensuring that all elements align with strategic objectives and are delivered within budget and on schedule.

Partner Selection, Negotiation and Contract Management:

Lead selection/proposal process and negotiations for all partnership agreements, following internal processes and ensuring favorable terms that drive value for Sony while maintaining strong, long-term relationships.
Work closely with legal teams to draft, review, and finalize contracts, ensuring all agreements meet regulatory and company standards.
Manage the budget for partnership marketing initiatives, ensuring cost-effective execution without compromising on quality or impact.

Campaign Planning and Execution:

Design and lead multi-channel marketing campaigns that are both strategically sound and creatively groundbreaking, generating buzz and excitement for Sony Audio products.
Oversee creative process end to end ensuring strategy and budgets remain intact from brief to execution.
Play a key role in driving day-to-day PR/communications strategy with third party firm and internal stakeholders.
Manage project timelines, budgets, and resources effectively, ensuring on-time, on-budget delivery with maximum impact.
Deliver timely reporting on KPIs to partners, leaders and stakeholders and continuously optimize future activity based on learnings.

Activations and Experiential Marketing:

Co-develop and execute innovative activations and experiential marketing strategies to promote Sony Audio products in collaboration with key partners.
Oversee the planning and implementation of in-person and virtual experiences, including events, pop-ups, product demos, and more, ensuring they align with brand messaging and goals.
Work closely with creative teams to develop engaging, immersive experiences that resonate with target audiences and drive brand awareness.
Collaborate with cross-functional teams, including PR, marcom, and sales, to maximize the impact of activations and experiential campaigns.
Track and analyze the performance of activations, using insights to optimize future events and strategies.

Collaboration:

Lead and mentor a cross-functional team of marketing professionals from different regions and business units, fostering a culture of creativity, innovation, and strategic thinking.
Act as a key liaison between Sony Audio and external partners, ensuring alignment on goals, messaging, and execution across all initiatives.
Work in close partnership with global teams, especially SNA, Tokyo marcomm and product planning, to ensure consistency and cohesion in brand messaging and partner initiatives across all markets.

Stakeholder and Budget Management:

Build and maintain strong relationships with key external partners, including talent, creative agencies, and media platforms, to maximize the impact of our marketing efforts.
Oversee budget allocation and financial planning for all partnership marketing activities, ensuring cost efficiency and maximizing ROI.
Represent Sony Audio at industry events and in key discussions, enhancing our visibility and influence within the creative and entertainment sectors.

Honesty, trustworthiness and ethical conduct are material requirements for the responsibilities outlined above

Qualifications For Position 

Your qualifications and experience should include:  

Bachelor’s degree in Marketing, Communications, Business, or a related field.
7+ years of experience in partner marketing, business development, creative strategy, creative marketing or related roles, with a strong track record of developing and executing successful partnerships and marketing campaigns.
Talent/Artist relationship management experience is required and essential, preferable with high-profile music industry artists and teams.
Deep expertise in the music, entertainment, and technology industries, with a strong network and an ability to build meaningful connections.
Exceptional creative and strategic thinking skills, with the ability to translate visionary ideas into actionable, results-driven plans.
Strong negotiation and contract management skills, with experience working closely with legal teams to finalize complex agreements.
Proven ability to manage budgets and optimize resources to deliver high-impact marketing campaigns.
Strong leadership abilities, with experience managing and developing direct reports or cross-functional groups in a dynamic, fast-paced environment.
Excellent communication, negotiation, and relationship-building skills, with a collaborative, solution-oriented approach.
Passion for audio technology, music, and the role of storytelling in shaping culture.
Ability to travel as required (up to 30% of the time).

In addition to competitive pay and benefits, we offer an environment and culture that promotes Diversity, Equity, and Inclusion. We are committed to creating an inclusive employee experience for you to thrive as part of Sony’s purpose to “fill the world with emotion through the power of creativity and technology”. 

 

Benefits:    

SCA offers benefits-eligible employees (generally regular employees scheduled to work 20 or more hours a week) a comprehensive benefits program that offers coverage and support for employees and their family’s physical, emotional, and financial well-being.   

 

 What we offer you: 

Comprehensive medical, prescription drug, dental, and vision coverage with coverage for spouses/domestic partners and child dependents, including access to a Health Savings Account (HSA) and Flexible Spending Account (FSA)  
Employee assistance plan and comprehensive behavioral health benefits 
Fertility benefits, including surrogacy, and adoption assistance programs   
Basic and supplemental life insurance for employees as well as supplemental life insurance coverage for their spouses/domestic partners and children  
Voluntary benefits such as group legal, identity theft protection, accident, and hospital indemnity insurance  
Short-term & long-term disability plans   
Paid parental and caregiver leave   
401(k) Plan with pre-tax, Roth, and after-tax options and company match with immediate vesting 
Education assistance and student loan programs

  

Other Programs:  

Flexible Work Arrangements, including hybrid work schedules
Time off to include vacation, paid holidays, sick leave, Summer Fridays (early release), and a winter break between Christmas and New Year’s Day (based on business needs) 
Referral bonuses (subject to eligibility)   
Matching gift program   
A wide variety of employee business resource groups (EBRGs)   
Special discounts on Sony products, offered exclusively to Sony employees 
Employee stock purchase plan (Sony covers commissions and fees for your Sony stock purchases made through after-tax payroll deductions)   
Annual incentive bonus

The anticipated annual base salary for this position is $125,000 to $135,000. This range does not include any other compensation components or other benefits that an individual may be eligible for. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.

 

Sony is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religious creed, sex (including pregnancy), gender, national origin, citizenship, ancestry, age, physical or mental disability, military status, status as a veteran or disabled veteran, sexual orientation, gender identity or expression, marital or family status, genetic information, medical condition, or any other basis protected by applicable federal, state, or local law, ordinance, or regulation.

Disability Accommodation for Applicants to Sony Corporation of America

Sony Corporation of America provides reasonable accommodation for qualified individuals with disabilities and disabled veterans in job application procedures. For reasonable accommodation requests, please contact us by email at careers@sonyusa.com or by mail to: Sony Corporation of America, Human Resources Department, 25 Madison Avenue, New York, NY 10010. Please indicate the position you are applying for.

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While SCA does not require employees to be vaccinated against COVID-19, there are certain Sony offices that require employees to be vaccinated in order to enter. If you will be located at or travel to those offices, you will be required to be fully vaccinated to enter. The Company will consider requests for reasonable accommodations for documented medical reasons and for sincerely held religious beliefs in accordance with applicable law. Please do not include proof of vaccination status or any indication of a possible request for a vaccination accommodation when submitting your application materials. If applicable, the Company will follow up with you directly to request proof of vaccination and to discuss any potential accommodations.

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Manager, Partner Marketing