Company Description

orevermark is the diamond brand from De Beers Group. Every Forevermark inscribed diamond is natural, hand-selected and comes with a promise that it is beautiful, rare and responsibly sourced.

Only the most beautiful diamonds are chosen from carefully selected mines around the world in countries such as South Africa, Botswana, Namibia and Canada; less than 1% of the world's natural diamonds are eligible to become Forevermark. Each one is expertly cut and polished by Forevermark Diamantaires before it can receive the Forevermark inscription using proprietary technology.

The Forevermark Design & Innovation Centre, located in Milan, creates iconic jewellery designs which celebrate the natural beauty of Forevermark diamonds. These jewellery designs can be seen both on the red carpet and discovered in Authorised Forevermark Jewellers around the world.

Each Forevermark diamond embodies our values of integrity, support for the advancement of women, inclusion and diversity and protection of the natural world.

Our dedication to quality and high performance extends to our workforce, so we seek talented, ambitious people who will thrive in an environment which fosters individuality, inclusivity and creativity.

Job Description

Strategy
- Creating and implementing marketing strategies to gain build consumption of natural diamonds
- Researching, analysing and forecasting trends to understand markets and consumers
- Establishing, positioning and building value for natural diamonds
- Regularly monitoring the position of natural diamonds and recognizing opportunities of introducing them in to consumption culture.
- Build creative strategies to build desire and demand for natural diamonds through creation of culturally relevant marketing programs
Budget Planning and Analysis
- Developing and planning optimum budgets to ensure smooth implementation for various promotional and campaign activities whether through online or traditional marketing channels
- Allocating sufficient funds to various marketing activities throughout the financial year
- Mitigating budget risks and co-ordinating with financial teams to ensure sufficient budget is available in case of variances, if any
- Ensuring KPIS and ROI is tracked for the spends and results documented and tracked
Collaboration
- Liaise with the central team in the London office and external agencies to build content and culture for natural diamonds in the Indian market
- Collaborate with government agencies, external retailers to build and spread awareness about the natural diamond market
- Collaborate with digital agencies, media and production houses to establish and promote awareness about natural diamond jewellery
Marketing Operations
- Design a marketing calendar for the financial year and ensure all marketing activities and goals are accomplished within the defined deadlines
- Design and build procedures and protocols for all marketing activities and initiatives
- Handle creation and publication of all digital marketing collaterals and traditional marketing materials
- Design and oversee social media marketing
- Design content which will attract the target audience into exploring the category
Marketing Events and Outreach
- Attend networking events and industry conferences to understand market trends and expand professional networks
- Engage in category conferences, webinars and other events to learn and discuss innovative strategies to stay relevant in the market
Documentation and Reporting
- Prepare SOP’s and process documentation for all marketing operations
- Monitor and document performance and ROI of all marketing activities
- Report progress updates of all marketing activities to senior management.
- Ensure regular communication and feedback between teams while monitoring all marketing activities

Qualifications

Ideal candidate would have a Master’s/ MBA in Marketing from premier institutions
Should have 8-10 years of experience in brand marketing and management, experience with digital marketing is preferrable. Premium and Luxury experience preferrable.
Experience in category marketing preferred

Additional Information

Skills Required:

Liaison skills to effectively coordinate between all internal and external stakeholders/ agencies
Strong communication skills for listening, speaking, writing, and presenting clearly and effectively with internal and external agencies.
Ability to build professional networks with retailers and agencies
Strong collaboration skills for working well with others.
Problem-solving skills are important for identifying, analysing, and solving all marketing related issues and challenges creatively and logically.
Ability to work independently with minimal oversight.
Reliability in meeting deadlines and keeping commitments.
Organisation, prioritisation and time management skills for optimising business objectives

De Beers Group jobs

Category Marketing Manager