Company Description

H&M is a fashion brand that offers the latest styles and inspiration, from fashion pieces and unique designer collaborations to affordable wardrobe essentials. Our business idea is fashion & quality at the best price in a sustainable way.

Job Description

Main Responsibilities:

Marketing Strategy Development

Lead the development of comprehensive marketing strategies based on the Global Framework that align with the company's overall business objectives. Identify key target audiences and segments and develop marketing plans to reach and engage them effectively.
Depending on regional strategy and direction, develop marketing strategies that align with the long-term direction. Develop out the strategy to support the growth and opportunities, with the lens of the Relationship Phases.
Collaborate with the insights team on market research and analysis to identify market trends, consumer preferences, and competitive landscape.
Use data-driven insights to inform marketing strategies and make data-informed decisions.

Marketing Planning

Lead and drive the marketing planning for the Region, in collaboration with the Omni Sales Team across owned, earned and paid.
Create a comprehensive customer plan for the Region and Sales Markets that encompasses all stages of the consumer relationship phases, from attracting new customers through to developing our most valuable customers. This plan should consider all customer touchpoints and be designed to maximize customer engagement and satisfaction.
Oversee the planning and execution of marketing campaigns across owned, earned and paid. Ensuring that campaigns are well-coordinated across the team and deliver consistent brand messaging.
Oversee the overall media budget, in collaboration with the Paid Media Lead, allocating effectively to different campaigns and activities.
Establish KPIs for marketing initiatives and monitor campaign performance. Analyze results, identify areas of improvement, and provide regular reports.

Cross-Functional Collaboration

Work closely with the Omni Sales Team departments to align marketing efforts with overall business goals, fostering and being a role model for a collaborative approach.
Collaborate with PR, Insights and Content Operations teams to drive overall results for the CA&M unit.

Team Management

Lead and mentor the team, providing guidance and support to team members. Encourage professional development and foster a positive work culture.
You will lead a team of experts in various areas, such as paid media, owned media, performance media, loyalty, and key city program management. Your role is at the center of customer planning, and you are responsible for achieving results, based on set KPIs.
To be a role model you will need to demonstrate a strong media background, the ability to balance branding and performance considerations, and the expertise to set goals and implement tactics for success in paid and owned media, as well as ensuring customer growth through the loyalty/membership program.

Qualifications

Education

Bachelor's degree in Marketing, Business Administration, or a related field. An advanced degree or relevant certifications are advantageous.
Proven experience (typically 5+ years) in marketing, with a focus on marketing strategy and planning.

Skills

Strong analytical skills and ability to translate data into actionable marketing strategies.
Experience in developing and executing successful marketing campaigns across various channels.
Proficiency in marketing analytics, market research, and budget management.
Excellent communication and presentation skills to effectively communicate marketing plans and results to stakeholders.
Strategic thinking and the ability to align marketing efforts with broader business goals.
Leadership skills to effectively manage a team, promote a positive work environment, and foster collaboration.
Detail-oriented with the ability to manage multiple projects and deadlines.

Experience

Experience in creating and maintaining strong working relationships with people from different business functions
Brand and customer marketing
Experience in developing marketing plans across across all channels - traditional/digital
Experience with loyalty progamme management
Meriting competence within digital/tech and omni ways of working

Additional Information

If you feel that your experience, skills, and ambitions are a match, send us your application as soon as possible. We are looking to have a mix of people that work in a way that optimizes our decision making, team performance and ultimately helps us reflect, respect, and relate to our colleagues and customers.

Diversity, Inclusion, and Innovation

At H&M Group, we're deeply committed to fostering a Diverse & Inclusive environment. We actively seek out qualified candidates regardless of race, gender, gender identity, sexual orientation, ethnicity, religion, national origin, disability, or age.

Our commitment to an inclusive workplace drives our dynamic and forward-thinking culture. Regardless of your background, origin, or preferences, your application is warmly welcomed. We value diverse perspectives and skills, and every applicant contributes to our vibrant, creative community. Join us and be part of the future we're building.

Our Offer

At H&M Group, you're not just joining a team – you're joining a value-driven culture and an expansive tech network. Enjoy perks like staff discount cards, flexible work arrangements, wellness benefits, parental support, and more. Here, you're encouraged to be yourself, experiment, and chart your own growth path. As you flourish, so do we, with opportunities to create tangible impacts and shape the future.  

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