POS-10666

Our Employer Brand team aspires to build a compelling and authentic brand that attracts amazing talent globally, and makes employees proud to work at HubSpot. Through creative marketing and content strategies, we amplify HubSpot’s culture externally and help candidates get an accurate and inspiring picture of what it’s like to work here.

We’re looking for an Employer Brand Specialist to take our storytelling to the next level through social media and written and visual content creation. There’s untapped potential in how we tell these stories and connect with candidates around the world.

That’s where you come in.

As an Employer Brand Specialist at HubSpot, you’ll work on a small but mighty Employer Brand team within the People Team. Our team owns channels and projects including HubSpot’s careers website, #hubspotlife social media channels, employer platforms like Glassdoor and Comparably, employee advocacy programs, and recruiter support.

We work collaboratively with Recruiting, Culture, Internal Communications, Social Media, Marketing and Brand, as well as employees across the organization to identify opportunities where employer brand campaigns can have an impact not only on hiring, but in positioning HubSpot globally as a company where people can grow.

We’re looking for someone to join our global team who will evolve and elevate the #hubspotlife brand through thoughtful social content, scale our existing programs globally, and challenge us to think differently. We want big creative thinking with the ability to deliver at pace.

This role is Flex from our Cambridge, Massachusetts headquarters (expectation to be in office 1-3 days a month).

In this role, you’ll be responsible for...

Managing the HubSpot Life social media channels; over 40k followers combined engage with #hubspotlife content on Instagram, Facebook, LinkedIn Life and YouTube. You’ll be in charge of creating and publishing regular content, managing content calendars for each channel, as well as coming up with new campaign ideas using analytics and feedback from employees, candidates, and recruiters.
Helping deliver content for multiple blogs, owning the scheduling and development of content that harnesses HubSpot's cultural energy in ways that are most resonant for our candidate audiences and supports recruitment goals.
Evolving our marketing strategy. We’re always asking ourselves: How can we connect with our audience in new and interesting ways? As part of the Employer Brand team, you’ll be instrumental in shaping which platforms we use, which content formats we experiment with, and more.

Candidates who will stand out have...

Formal experience managing social media channels and creating social content autonomously. You’ve built social strategies for a company or organization before, and are no stranger to daily publishing across channels, monitoring, and analyzing content performance.
Proficiency in organic social media with a focus on Instagram, TikTok, Facebook and LinkedIn. You’re a natural content creator with a knack for integrating cultural trends into social media campaigns.
Passion for learning. You’re deeply curious and want to understand what makes people and companies tick. (The best part of this role is that you get to be the eyes and ears of #hubspotlife. Learning new things about the business and sharing employees’ stories is part of the job.)
An eye for design. We use (and love!) Canva daily to create content for #hubspotlife and are looking for someone who can quickly learn and use Canva. You don’t need to be an Adobe Illustrator pro, but you should have an eye for graphic design and can comfortably create graphics for social, email, etc.
Storytelling skills. Since this role is in charge of social publishing and a variety of content programs, being able to write clearly is critical.
No problem putting in the work. This role involves a level of detailed work and you should feel comfortable diving into the details, even if it isn’t the most glamorous.

If you want to know more…

Check out these resources to get more insight into what the Employer Brand team works on:

Careers page
Product Blog
Careers Blog
HubSpotLife instagram

Cash compensation range: 66000-99000 USD Annually

This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.

The cash compensation above includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are based on a few different factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons.

We know that benefits are also an important piece of your total compensation package. To learn more about what’s included in total compensation, check out some of the benefits and perks HubSpot offers to help employees grow better.

At HubSpot, fair compensation practices isn’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.

If you need accommodations or assistance due to a disability, please reach out to us using this form. This information will be treated as confidential and used only for the purpose of determining an appropriate accommodation for the interview process.

At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee, or work from the Office, we want you to start your journey here by building strong connections with your team and peers.

If you are joining our Engineering team in a full-time role, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events such as HubSpot’s annual PEER week, your Product Group Summit, and other in-person gatherings to continue building on those connections.

If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements.

Germany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here.

India Applicants: link to HubSpot India's equal opportunity policy here.

About HubSpot

HubSpot (NYSE: HUBS) is a leading customer relationship management (CRM) platform that provides software and support to help businesses grow better. We build marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. We’re also building a company culture that empowers people to do their best work. If that sounds like something you’d like to be part of, we’d love to hear from you.

You can find out more about our company culture in the HubSpot Culture Code, which has more than 5M views, and learn about our commitment to creating a diverse and inclusive workplace, too. Thanks to the work of every employee globally, HubSpot was named the #2 Best Place to Work on Glassdoor in 2022 and has been recognized for its award-winning culture by Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and more.

Headquartered in Cambridge, Massachusetts, HubSpot was founded in 2006. Today, thousands of employees across the globe work remotely and in HubSpot offices. Visit our careers website to learn more about the culture and opportunities at HubSpot.

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Employer Brand Specialist