Job Summary:
We are seeking an innovative and strategic Employer Branding Manager to join our dynamic Internal Communications team. You will be responsible for developing and executing strategies that attract top talent and enhance our employer brand, in close collaboration with the Talent Acquisition team, HR and Marketing.
Key Responsibilities:
- Develop and implement a robust employer branding strategy aligned with the company’s mission, values, and business goals.
- Conduct market research to understand current employer brand perception and identify opportunities for improvement.
- Create compelling content (videos, blogs, social media posts, etc.) that showcases the company culture, employee stories, and career opportunities.
- Manage the company’s career website, ensuring it is up-to-date and engaging.
- Develop and manage a social media strategy that highlights the employer brand on platforms such as LinkedIn, Kununu, Indeed, and other relevant sites.
- Work closely with the HR and Marketing teams to ensure consistent messaging across all employer branding initiatives.
- Partner with the Talent Acquisition team to create targeted recruitment marketing campaigns. Utilize analytics to track their effectiveness and adjust strategies as needed.
- Prepare and present regular reports on employer brand performance and initiatives to senior leadership.
Qualifications:
- Bachelor’s degree in Marketing, Human Resources, Communications, or a related field.
- Fluency in both German and English. Additional European languages an advantage
- 3-5 years of experience in employer branding, recruitment marketing, or a related role.
- Excellent written and verbal communication skills.
- Proficient in social media management and content creation tools.
- Strong project management skills with the ability to manage multiple projects simultaneously.
- Creative thinker with a passion for storytelling and brand development.
- Graphic design and video production skills (e.g., Adobe Photoshop/ Illustrator)
- Ability to work collaboratively with cross-functional teams.
What We Offer:
Onboarding: Newbies-Day in Munich, 5-weeks Onboarding Program
Benefits: Company performance related bonus, Equity program, Deutschland-Ticket, Sodexo lunch vouchers, JobRad, GymPass…
Company culture: Flexibility through Hybrid Work (Work from Home/Work from EU), 30 days holiday, Company & Team Events, Barista in HQ, Volunteer Day
Public Company (SDax & TecDax) with over 30% EBIT, 19th successive year with turnover and margin growth, ambitious growth targets with a focus on internationalization
