About The Company
Treebo is India’s most loved brand and one of the largest chains in the budget segment of hospitality. With a network of 1000+ hotels across 120 cities, Treebo offers travellers the unprecedented value proposition of high-quality stays at affordable prices wherever they go. We are proud of putting dignity back into budget travel where earlier the traveller was forced to contend with poor quality and hygiene. We offer our customers a 100% Quality Guarantee involving a full refund of their booking amount in case their experience is not perfect. We are growing at a break-neck pace, having multiplied 3x year-on-year. We are committed to achieving cash break even within the next few months and building a long term, sustainable business.
Treebo is a Great Places to Work certified organisation. We take immense pride in our culture which is built on a strong foundation of 7 values. Some of these values include - “Exhibit Owner Mindset”, “Have the humility and hunger to learn and help learn”, amongst others. We strongly believe in offering our people - “Treebs”, as they are called - unmatched opportunities to learn and grow. If you’re looking to work at a place that is built on strong fundamentals of business and professional conduct, Treebo is the place for you.
About The Role
This role is responsible for leading and managing the sales efforts of the company within the corporate or business-to-business (B2B) segment. The incumbent would be involved in developing and executing strategies to drive sales, achieving revenue targets, and contributing towards expanding the company’s market presence among corporate clients.
Responsibilities
- Liaison with internal stakeholders to understand marketing requirements and deliver creative artworks as per the set timelines.
- Work closely with agency partners to churn out marketing assets.
- Monitor market trends, research consumer markets and competitors’ activities.
- Oversee new and ongoing marketing/advertising activities.
- Liaison with different POCs to execute all BTL Requirements.
- Manage end-to-end execution of Influencer led campaigns
- Oversee photoshoots to guarantee the production and delivery of high-quality images through meticulous checks and effective coordination with stakeholders.
Skills & Qualifications
- Proven working experience in Brand marketing/ social media marketing/ influencer marketing
- Stakeholder Management is a must with experience in requirement gathering
- Experience in identifying target audience and devising effective campaigns
- Excellent understanding of the full marketing mix
- Hands on knowledge of MS Office
- Outstanding communication skills
- Up-to-date with latest trends and marketing best practices
- Degree in Marketing/Mass Communication/ English Literature
- 1 - 5 years of relevant experience in Brand Marketing (SEO and digital marketing experience might not be considered)
