Description
Are you looking for a role where you can drive innovative brand storytelling and data-driven marketing that leads to measurable business outcomes? Are you seeking to work alongside a growing team of enthusiastic marketers who work hard and have fun?
Employer Brand Marketing within Amazon Global Talent Acquisition is seeking an experienced Brand Manager to join our team of 34 marketers across the globe. We’re looking for a highly analytical, creative, and passionate brand strategist who can build our employer brand strategy for some of the world’s most iconic brands, including Alexa and Ring. In this role, you will be exceptional at driving research and analysis to understand your target customer. You will develop authentic, differentiated and compelling employer brand strategies to attract top talent. You will bring to life the Amazon Devices EVP (Employer Value Proposition) through social media storytelling, Day in the Life documentary series, and integrated creative marketing assets focused on driving brand awareness, consideration and conversions. You will develop and execute multi-channel marketing touch points to include organic and paid social media, UGC video (user-generated content) and influencer programs. This role is ideal for someone with a passion for celebrating and promoting culture and employee experiences; creating impactful brand strategies that pull through to every touch point; and developing and implementing compelling content, with a laser focus on ROI from every effort. You think and act both strategically and tactically, from strategic planning to detailed execution, and use data to guide every decision.
Key job responsibilities
- Develop and implement data-driven employer brand strategy for Amazon Devices organization, and other Amazon businesses as needed.
- Drive go-to-market plan for internal adoption of Employer Value Propositions (EVPs) and lead brand strategy for external talent attraction and marketing efforts. Deliverables include EVP narratives, positioning and messaging frameworks, and multi-language creative toolkits for global use.
- Create innovative and cohesive content to bring EVPs to life across a variety of digital marketing initiatives, including social media, content for Amazon.jobs website, videos, and social media campaigns.
- Drive targeted marketing campaigns, test new channels, and track ROI for campaigns.
- Collaborate closely with Social Media Managers, Marketing Managers, Communications Managers, Creative Designers, Copywriters and Data Analysts to execute against plan.
- Build stakeholder relationships across Talent Acquisition and PR to drive alignment and integration of strategies.
A day in the life
Our team puts a high value on work-life harmony. We believe in flexibility and believe that striking the right balance between your personal and professional life is critical to life-long happiness and fulfillment.
This position will ideally be based in Amazon's HQ corporate offices in Arlington, VA or Seattle, WA.
About The Team
Our Employer Brand Team communicates who we are as an employer internally and externally – what it’s like to be an Amazonian, why we love innovating on behalf of customers, and why people should join us. We are guided by our Leadership Principles, our values, and most of all our people.
Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Inclusive Team Culture
Here at Amazon, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon conferences, inspire us to never stop embracing our uniqueness.
Mentorship and Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
Basic Qualifications
- 8+ years of relevant work experience in fields such as brand strategy, brand marketing and growth marketing
- Proven track record of driving insights-driven, global brand strategies and marketing campaigns that lead to measurable business outcomes
- Highly adept at pulling brand value proposition, positioning and messaging into integrated touchpoints
- Strong storyteller; ability to craft compelling narratives to bring a brand positioning to life, through social media and digital platforms
- Experience executing multi-channel marketing
- Experience using data and metrics to drive improvements
- Attention to detail; ability to manage multiple projects and responsibilities
- Highly collaborative, ability to drive alignment with stakeholders
Preferred Qualifications
- Experience presenting metrics and progress to goal to senior leadership
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
- Experience developing and executing campaigns across a multitude of timezones and languages
- 12+ years of relevant work experience in fields such as brand strategy, brand marketing and growth marketing
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $106,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
Company - Amazon.com Services LLC
Job ID: A2931435
