Who we are?
We are a group of colleges in the Tees Valley; Stockton Riverside College, Redcar and Cleveland College, Bede Sixth Form College, NETA Training and The Skills Academy. Education Training Collective (Etc.) delivers a full range of courses, training and apprenticeship opportunities, as well as professional and commercial courses. Our aim is to create greater opportunities for all of our students and communities by equipping people with the skills to help them into employment, raise aspirations and meet the economic demands of the region. ‘ONE Etc. – Fuelling ambition and driving success in a resurgent Teesside and beyond. We are looking for candidates who share this commitment. We are seeking a dynamic and forward-thinking Group Head of Marketing & Recruitment ensure successful brand positioning, student recruitment growth and enhanced student onboarding processes across the Education Training Collective, reporting to the Group Marketing & Business Engagement Director. As the leader of a small, multi-faceted but incredibly impactful team, you will be a strategic thinker, you will be solutions focussed and use your natural ability to ensure that students of all ages, across the Tees Valley and beyond, have access to the best information, advice and guidance, which results in them being positioned and wanting to take advantage of the fantastic learning opportunities within our college group. What you’ll do:
• Develop and execute an inclusive, dynamic marketing strategy aligned with college strategic priorities.
• Lead the advertising and promotion strategy at the college and group level.
• Develop systems and processes to ensure that the Etc.’s student recruitment targets are met.
• Foster a customer-focused culture, ensuring stakeholders have positive experiences.
• Regularly review and enhance Etc.'s brand reputation at local, regional, and national levels.
• Collaborate with strategic partners and stakeholders to strengthen partnerships and align with key initiatives.
• Collect and analyse information to understand stakeholder needs and Etc.'s capacity to meet them.
• Manage, develop and produce high-quality, accurate publicity and promotional materials.
• Effectively plan and manage resources to meet targets within agreed budget provision The type of person you will be:
• Education: Relevant degree or equivalent experience in marketing, student recruitment or a related field.
• Experience: Proven track record creating positive relationships with stakeholders, delivering on high-quality student experiences, and ability to effectively lead a multi-faceted team
• Knowledge:
o In-depth understanding of post-16 education including adult provision
o Up-to-date knowledge of the education sector, its challenges and funding streams
• Motivation: High degree of motivation to achieve demanding performance targets – both process and experience based.
• Relationship Building: Ability to establish effective working relationships with staff, businesses, and stakeholders.
• ICT Proficiency: Skilled in using ICT for tracking performance, delivering presentations, and management reporting.
• Resilience: Flexibility, stamina, and reliability to work under pressure and meet deadlines.
• Interpersonal Skills: A natural communicator with excellent interpersonal skills.
• Analytical Skills: Experience in collating and utilising education intelligence and labour market intelligence effectively to inform plans for future growth
Schedule
• Monday to Friday
• Hybrid working pattern – work from any Etc. location and working from home is available
• Flexible lunch breaks If you believe you have the necessary skills, commitment and determination to succeed and would relish the opportunity to work with us, then we would LOVE to hear from you. The closing date for receipt of completed applications is midnight 28th February 2025. There will be a full assessment day held on Tuesday 18th March 2025 at one of our group sites – to be confirmed at point of shortlist notification. For an informal conversation about this role, please contact Erika Marshall, Group Marketing & Business Engagement Director at Erika.Marshall@the-etc.ac.uk. Shortlisted candidates will be required to provide details of all unspent convictions and those that would not be filtered, prior to the date of the interview. Successful applicants will be required to undertake an enhanced disclosure by the DBS.
If you are unsure whether you need to disclose criminal information, you should seek legal advice or you may wish to contact Nacro or Unlock for impartial advice. There is more information on filtering and protected offences on the Ministry of Justice website. Nacro - or email helpline@nacro.org.uk or phone 0300 123 1999 Unlock – phone 01634 247350 text 07824 113848.
We are committed to being an inclusive and welcoming place to work, promoting equality of opportunity and access for all, irrespective of age, background, race, gender, religion, ability, disability or sexuality. We encourage applications from diverse candidates and make recruitment decisions based on skill and experience. We are a disability-confident committed employer. Safeguarding is also priority for the group and we have key policies and systems which help to make the group a safe place for learners and staff. The purpose of these policies is to provide clear guidance regarding Safeguarding responsibilities throughout the group, including the Prevent Duty. To read more, please visit *note we do not accept CVs or late applications, no agencies please All applications must be completed via our website
Proud member of the Disability Confident employer scheme
Disability Confident
About Disability Confident
A Disability Confident employer will generally offer an interview to any applicant that declares they have a disability and meets the minimum criteria for the job as defined by the employer. It is important to note that in certain recruitment situations such as high-volume, seasonal and high-peak times, the employer may wish to limit the overall numbers of interviews offered to both disabled people and non-disabled people. For more details please go to Disability Confident .
