The Red Bull Culture Marketing team is responsible for building brand relevance by executing programs that give wings to creative communities focused on the playgrounds of music, dance, art, and social innovation. Reporting to the Director of Culture Events The Senior Manager of Culture Events aims to support Red Bull's path to becoming the most aspiring brand through activating world-class event marketing initiatives across our priority culture playgrounds. You will collaborate with programming counterparts to develop Red Bull titled live experiences within the Culture Marketing portfolio and support the regional teams in their execution. You will work cross-functionally to ensure impactful, quality, and consistent event executions for the brand, our culture programs, and the artists we support.
This role is also eligible to sit in the following location: Denver, CO
All the responsibilities we'll trust you with:
EVENTS NETWORK
Support region team in the execution of globally relevant event properties. Develop necessary guidelines and tools, in collaboration with programming and booking counterparts, to facilitate on-strategy executions of Titled Events within the territory. Tap into your previously developed network to help execute events, staying on the pulse of your vendor network from fabricators to sound. Drive process to define and evaluate what success is across all Titled Big Moments through facilitation of project kick-off, postmortem, and recap exercises. Be the branding expert across the events network, working with internal and external stakeholders to ensure the Red Bull brand is communicated consistently and appropriately. Lead cross-departmental alignment with On-Premise sales to ensure clear ways of working across the entire events network. Bring the can front in center through authentic and credible integrations in all that we do.
EFFICIENT PLANNING AND RESOURCE ALLOCATION
Manage external network of production and creative partners to ensure highest quality executions across our events network, including leading RFP and RFI process, and vendor performance reviews. Inspire creativity within project management systems across events network, communicating recommendations for change to the Director, Culture Events and Booking. Share best practices & learnings from titled event executions with the goals of driving efficiencies and inspiring innovation. Serve as a ticketing expert, supporting a cross-functional team of stakeholders to ensure the events network maximizes opportunities for data analysis and incremental revenue. Support the Communications team to achieve optimal media outcome.
EFFECTIVE COLLABORATION AND MANAGEMENT
Establish trust & accountability for the culture program at all levels of the organization by building strong cross-functional relationships and ways of working. Lead the Region Culture Event Managers, consistently providing feedback to up-level overall event executions, and individual skill sets. Execute appropriate trainings in coordination with Director, Culture Events & Booking, to continually up level skillset of the Culture teams.
Your areas of knowledge and expertise that matter most for this role:
- 5 + years of event management experience, preferably overseeing a network of events in multiple markets
- Experience producing music or dance events, preferably with a understanding of live music venue operations
- Agency and/or direct brand marketing experience working with branded events
- Innovation and passionate about programming and supporting those who drive positive change in their community
- Experience with event production, marketing, and logistics
- Experience in solid planning, organizational, and project management competencies
- Demonstrated innovative practices that take calculated risks
- Execute ideas with a focus on quantitative metrics to reach brand goals
- Must have a valid U.S. driver's license
- Bachelor's degree or equivalent work experience
- Must be fluent in English; additional language skills an advantage
This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $85,600 to $128,400 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.
