Location:
The Homestead Resort in Midway, Utah
*This position has remote flexibility but requires a minimum of three days per week onsite at the resort.*
The Resort Marketing Manager is responsible for implementing a holistic marketing strategy via online and offline marketing tactics to drive revenue performance and enhance the guest experience for the property and all outlets. This position is responsible for oversight of the resort's digital presence and experiential storytelling.
ESSENTIAL JOB FUNCTIONS
- Develop and execute the annual resort marketing roadmap and effectively communicate performance of initiatives to key stakeholders
- Deliver best-in-class digital presence for the property and all outlets through strategy and execution of experiential storytelling, content management, visual assets, merchandising and revenue-generating tactics
- Act as brand guardian and liaison for overall resort brand and sub-brands ensuring brand integrity of all guest-facing messaging, collateral, content, etc.
- Lead the collaboration with resort operations in the development and execution of resort and outlet programming
- In partnership with property leadership and Corporate Commercial Strategy Team, develop the annual resort business plan and marketing budgets
- Collaborate with property revenue team to develop and implement promotional and seasonal strategies
- Provide oversight of paid media agency to ensure full delivery of scope of services and optimal performance to drive topline revenue
- Lead weekly and ad-hoc marketing meetings with resort disciplines to align on marketing strategies and execution
- Provide strategic oversight of social media agency to ensure successful execution of social media and influencer marketing program; ensure all deliverables are completed
- Review and approve all social media content calendars to ensure brand voice + property messaging
- Participate in revenue strategy meetings to align on topline revenue strategies
- Attend all onsite resort marketing and public relations events
- Strategic execution of comprehensive email marketing program using the property's CRM and email marketing platform
- Work directly with branding agency partner to ensure development and implementation of property's brand strategy across all consumer-facing touchpoints
- Create and maintain content on resort and outlet website(s)
- Maintain and optimize content on online travel agencies (OTAs) and third-party listings for consistency including but not limited to Expedia, Booking.com, TripAdvisor, Yelp, Yext, etc.
- Manage internal resources, external partners and vendors to ensure delivery of best-in-class service and performance
- Communicate key marketing metrics and reports to hotel teams, corporate leadership and stakeholders
- Contribute to owner presentations to effectively communicate marketing performance and deliverables
- Maintain and frequently update the property's marketing plan
- Ownership of all visual assets including but not limited to photography, video and rich media
- Oversees agency partners on execution of marketing strategies including but not limited to SEO, paid media, email marketing, social media, branding and graphic design, public relations, etc.
- Track task updates, statuses, due dates and project details in Company project management system
- Maintains a professional appearance in accordance with Company and assigned hotel brand standards; wears the appropriate attire
- Maintains open and effective communication with team members and leadership
- Attends and participates in team meetings as assigned
- Adheres to established safety and emergency procedures and protocols, this includes Company, federal, and state specific regulations and guidelines
- Completes all required Company training/compliance courses as assigned
- Adheres to Company standards and maintains compliance with all policies and procedures
- Performs other related duties as assigned
EDUCATION
- Bachelor's degree or equivalent in related field is preferred.
EXPERIENCE
- A minimum five (5) years of experience in onsite resort marketing, public relations or related field required.
- Experience with marketing technologies and systems such as email marketing, CRM, content management, digital asset management.
- Experience with reporting platforms such as Google Analytics, Adobe Analytics and global brand reporting systems.
- No supervisory experience required.
LICENSES & CERTIFICATIONS
- This position does not require licenses or certifications.
SKILLS & ABILITIESThis position requires the capability to understand and follow both oral and written directions, as well as knowledge and usage of correct business English and office practices. Must be able to communicate effectively with others, analyze and resolve problems, maintain effective working relationships, and interact successfully with internal and external customers.
- Strong knowledge of paid media, social media and SEO management
- Solid understanding of marketing and ecommerce hospitality trends
- Computer proficiency in Google Workspace
- Computer proficiency in Microsoft Word, Excel and PowerPoint
- Understands how to develop and implement business strategies
- Ability to interpret and create policies, procedures, and manuals
- Dynamic, entrepreneurial spirit with a passion for driving results
- Ability to articulate clear, concise marketing strategy, challenges and achievements to all stakeholders
- Ability to influence others, gain trust and build credibility
- Proven experience and knowledge of hospitality and marketing technology and systems
- Excellent interpersonal skills including strong verbal, listening and written communication
- Understands how to develop and implement business strategies
- Ability to work independently and collaboratively as a strong team member
- Acute attention to detail
- A passion for creativity and out-of-the-box thinking
- Proficient in time management; the ability to organize and manage multiple priorities
- Ability to take initiative and effectively adapt to changes
- Recognizes an emergency situation and takes appropriate action
- Able to establish and maintain a cooperative working relation
- Strong project management skills and ability to consistently meet or exceed deadlines
- Able to use sound judgment; work independently, with minimal supervision
- Strong analytical and problem-solving skills
TRAVEL REQUIREMENTSPHYSICAL DEMANDS
- Climbing: Ascending or descending ladders, stairs, scaffolding, ramps, poles and the like, using feet and legs and/or hands and arms. Specifically, when the amount of climbing exceeds that needed for ordinary motion.
- Balancing: Maintaining body equilibrium to prevent falling and walking, standing or crouching on narrow, slippery, or erratically moving surfaces. Specifically, when the amount of balancing exceeds that needed for ordinary motion and maintenance of body equilibrium.
- Stooping: Bending body downward and forward by bending spine at the waist. Specifically, if it is to a considerable degree and requires full motion of the lower extremities and back muscles.
- Reaching: Extending hand(s) and arm(s) in any direction.
- Standing: Particularly for sustained periods of time.
- Walking: Moving about on foot to accomplish tasks. Specifically, for long distances or moving from one work site to another often.
- Pushing: Using upper extremities to press against something with steady force in order to thrust forward, downward, or outward.
- Pulling: Using upper extremities to exert force in order to draw, haul, or tug objects in a sustained motion.
- Lifting: Raising objects from a lower to a higher position or moving objects horizontally from position-to-position. Specifically, if it occurs to a considerable degree and requires substantial use of upper extremities and back muscles.
- Grasping: Applying pressure to an object with the fingers and palm.
- Talking: Expressing or exchanging ideas by means of the spoken word. Those activities in which they must convey detailed or important spoken instructions to other workers accurately, loudly, or quickly.
- Hearing: Perceiving the nature of sounds at normal speaking levels with or without correction. Ability to receive detailed information through oral communication, and to make the discriminations in sound.
- Hands to Fingers: Picking, pinching, typing, or otherwise working, primarily with fingers rather than with the whole hand as in handling.
- Repetitive Motion: Substantial movements (motions) of the wrists, hands, and/or fingers.
- Close Vision: Clear vision at 20 inches or less. Required to perform an activity such as preparing and analyzing data, transcribing, viewing a computer terminal, extensive reading or visual inspections.
- Sedentary Work: Exerting up to 10 pounds of force occasionally and/or a minor amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.
DISCLAIMERThis job description indicates, in general terms, the type and level of work performed as well as the typical responsibilities of team members in this classification. The duties described are not to be interpreted as being all-inclusive to any specific team member. Nothing in this job description changes the at-will employment relationship existing between the Company and team members.
The Essential Job Functions, Physical Requirements, and Work Environment characteristics described are representative of those that must be met to successfully perform the essential functions of this job. Management reserves the rights to add, modify, change, or rescind the work assignments of different positions and to make reasonable accommodations so that qualified team members can perform the essential functions of the job.
About Lodging Dynamics Hospitality Group: Lodging Dynamics Hospitality Group is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Lodging Dynamics does not discriminate based on disability, veteran status, or any other basis protected under federal, state, or local laws. Lodging Dynamics Hospitality Group is based in Provo, Utah and is a nationally recognized, award-winning operator of premium-brand, select service, and extended-stay hotels, and one of a few third-party operators approved by Marriott and Hilton. The Company has managed hotels in the Marriott, Hilton, Hyatt, and IHG premium-brand families. For more information, visit www.lodgingdynamics.com.
