The Senior Manager of OmniChannel leads the overall vision and roadmap of omnichannel strategies by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition to deploy the best-in-class customer experience.
ROLE AND RESPONSIBILITIES
• Stand up, optimize brand presence across key marketplaces and online retailers.
• Calculate ROI for each digital marketing initiative and make recommendations based on results
to increase sales, opt-ins, Average Order Value (AOS), and repeat
purchases;
• Define planning and execution against omnichannel campaigns that span across marketplaces, online retailers and brand-owned channels.
• Leverage platform data to communicate performance and provide nuanced analysis across omni channel set.
• Develop a best-in-class marketplace merchandising in coordination with D2C teams
• Develop and oversee the effective planning and execution of content across the websites and
online marketing campaigns to ensure efficiency, accuracy, and timeliness of all web content
publishing and alignment with traditional marketing efforts;
• Promote and execute quality assurance testing to minimize customer service issues and
time to market;
• Work closely with Product Management, Sales, and Operations teams to optimize offline
marketing initiatives and partner relationships to drive online awareness and increase
opt-ins and revenue;
• Partner with the supply chain’s digital fulfillment and Logistics Department to maintain
appropriate sell-through and inventory of items and forecasting of new product launches.
• Act as the voice of customers and the champion of all acquisition and retention strategies
related to achieving the omnichannel customer targets, to win digitally engaged, loyal
shoppers as well as acquiring new highly valuable customers;
• Ensure the online marketing strategy supports the overall .com and brand strategy;
• Oversee email marketing and acquisition marketing programs and communication strategy;
• Responsible for high-performing digital programs across all channels: web, email, social media,
SEM, SEO, CRM, Affiliate, and re-messaging programs;
• Develop new acquisition programs to drive awareness and engagement and bring new
customers to .com;
• Forecast and deliver on volume, costs, and revenue targets for all acquisition programs.
• Oversee all marketplaces and retailer .com business and relationships where all products are
sold;
• Develop strategy to drive sales on marketplaces and online retailers and marketing programs
to support the online and brand strategy;
• Manage co-branded digital marketing programs with partners to ensure optimal online brand
exposure for best consumer interaction and engagement.
PROFESSIONAL QUALIFICATIONS
• 5+ years of experience in online merchandising, database, direct and online marketing;
• 5+ years of experience in business development, implementation and management of
eCommerce channels;
• Experience in both the operational and strategic aspects of eCommerce management and how to
transform integrate a B2C into a B2B culture;
• Leadership and team management skills for building and managing a cohesive, high-performing
team and overcome challenges while maintaining good relationships;
• Strong strategy and planning, budget and P&L management, merchandising and marketing, and
vendor selection and management skills;
• Strong technical background with advanced knowledge of multiple components, applications and
tools in support of an omnichannel customer experience: Magento, web referencing, development
of social media channels and best online marketing practices;
• Proven experience in managing major Internet projects (including website redesign or upgrade)
and in implementing initiatives to increase conversion, as well as shopping and customer support
satisfaction;
• Full understanding of the customer contact process, the conversion process, and all the values
associated with customer acquisition and long-term customer retention;
• Experience in retail eCommerce, as well as increasing online sales;
• Demonstrated experience in marketing, search engine marketing, and search engine optimization;
• Experience in eCommerce payment gateways, order management, CRM and BI;
• Excellent written and verbal communication and presentation skills.
EDUCATION
• University degree in Business, Commerce or a related field.
Benefits:
Charlotte's Web offers a diverse, quality work environment, a great compensation package, and a comprehensive benefits package. Our benefits include medical/dental/vision insurance, pet insurance, 401K match, short and long-term disability, flexible PTO, and sick time. We are an Equal Opportunity Employer.
Employees may be eligible for a discretionary bonus in addition to base pay. Annual bonuses are designed to reward individual contributions as well as allow employees to share in company results.
Location:
US required. We are pleased to offer this opportunity in CA, CO, CT, FL, IL, MA, MI, NY, OH, TX, VA, & WI.
