- Design and deliver creative campaigns to attract top-tier candidates
- Establish and embed NFU Mutual's Employee Value Proposition
- Data driven decisions to support innovation in Talent Acquisition
- Hybrid 80% homeworking available and 20% in Stratford-upon-Avon
We’re making some exciting changes to the HR Division at NFU Mutual. With future-proofed capabilities, technology enabled systems, high engagement and improved career paths high on the agenda, this is a great time to join the team. The EVP Recruitment Marketing Specialist (known internally as Talent Attraction Specialist) will own and oversee our proposition, ensuring we’re firmly future focused and meeting the needs of the business.
NFU Mutual has a strong and dedicated in-house Talent Acquisition team who ensure we attract the best talent in the market to join our UK-wide business. As part of the continual growth of the team, we now have an exciting opportunity for a Talent Attraction Specialist to join our Head Office team.
In partnership with the Talent Acquisition (TA) team, you’ll be at the forefront of designing and delivering creative campaigns to attract top-tier candidates for a diverse range of roles, including critical and challenging-to-fill positions. Using your expertise in competitor market mapping, you’ll provide valuable insights to shape talent acquisition and development strategies.
Your efforts will not only reinforce NFU Mutual’s reputation as a ‘Great Place to Work’ but also boost its visibility within the talent market. Through active oversight of the talent pool, you’ll empower recruiters to strategically use these resources, aligning hiring efforts with projected business growth and optimising conversion rates from our attraction campaigns. Additionally, you’ll conduct both internal and external audits of our attraction strategies and supplier performance, providing Talent Acquisition Managers with actionable insights for continuous improvement.
You’ll also take the lead on creating a Talent Attraction Toolkit and sourcing advertising materials, ensuring they adhere to best practises and legal requirements while aligning with NFU Mutual’s brand identity. Leveraging a range of channels—including job boards, NFU Mutual career websites, social media, and partnerships with targeted organisations—you’ll deploy the most effective routes to market. By analysing performance data, you’ll identify new attraction channels and implement innovative sourcing techniques that elevate our overall recruitment proposition.
As a key player in developing the Employee Value Proposition` (EVP), you’ll create attraction dashboards to measure the impact of your strategies and demonstrate return on investment. By ensuring that recruitment practices meet diversity and inclusion standards, you’ll contribute to a market-leading candidate experience, fostering a proactive and supportive journey for all candidates. This is an exciting opportunity to make a lasting impact at NFU Mutual and help shape the future of our organisation.
This role is based in our Tiddington Head Office, just outside Stratford-Upon-Avon. However, we understand how important a positive work-life balance is, so to help you give your best, we offer great facilities when you want to be in an office environment and support to work up to 80% of your hours from home.
Extensive experience in defining and embedding an EVP, attraction strategies and recruitment best practices, you’ll demonstrate exceptional interpersonal and influencing skills. You excel at building relationships with both stakeholders and suppliers, using clear communication and active listening to align on resourcing goals and strategies. With excellent collaboration skills you will be competent in delivering results through others. A keen attention to detail supports rigorous quality in copywriting, proofreading, and campaign oversight, ensuring that each piece of work meets high standards. You’ll
also bring a proactive, strategic mindset, analysing data trends to make informed recommendations and adapting to evolving hiring demands. Naturally inquisitive, you seek to understand all areas of the business and new recruitment technologies to ensure you provide a high-level of customer service to the TA team, Hiring Managers and wider HR Division.
To join our team, it’s essential that you also have:
Extensive experience in developing EVP and attraction strategies and defining resourcing best
practices.
- Proven ability of analysing data to identify trends, assess performance, and make actionable
recommendations.
- Strong expertise in digital media campaigns and utilisation of paid media channels.
- Experience of competently managing complex stakeholder and supplier relationships, including
partnerships with recruitment agencies.
- Proficiency in cost and resource negotiation to optimise within budgetary constraints.
- Ability to create and deliver meaningful and impactful presentations.
- Knowledgeable in relevant UK Employment Legislation to ensure compliance in recruitment
practices.
At NFU Mutual, we support an inclusive workplace and value all the differences that make us unique. We celebrate the creativity and innovation that comes from diverse perspectives and experiences and share a common vision of doing the right thing for our customers and employees.
We recognise that some candidates may experience barriers during the recruitment process. So, we encourage candidates to discuss any adjustments or accommodations they need to be the best they can be throughout our recruitment process.
We're proud to be a Disability Confident Employer, a Race at Work and Women in Finance Charter signatory and welcome applications from people of all backgrounds, regardless of age, ethnicity, disability, neurodiversity, gender, religion, marital status, sexual orientation, or socioeconomic background.
When you join our team, you can expect a supportive culture and an attractive range of rewards and benefits including:
- Salary £42,000 to £63,000
- Annual bonus (up to 17.5% of salary)
- Contributory pension scheme, up to 20%, including your 8% contribution
- 25 days annual leave + bank holidays + buy/sell/save holiday trading scheme
- A Family Friendly policy that helps you balance your work and family responsibilities
- Access to savings at High Street brands, travel and supermarkets
- £20 contribution to a monthly gym membership – subject to T&Cs
- Health and wellbeing plan - cashback for dentist, opticians, physio and more
- Access to voluntary benefits, including health assessments, private medical insurance and dental insurance
- Employee Volunteering - volunteer in the community for one day each year
- Unlimited access to Refer a Friend £500 bonus scheme
- Life Assurance cover of 4 x salary
- Employee discounts of 15% on a range of NFU Mutual insurance policies.
We’re one of the UK’s leading general insurance and financial services companies. For over 110 years we’ve put our customers at the heart of everything we do. Our people are just as important to us. We pride ourselves on being “a great place to work” and we're one of only 60 companies across the globe to receive a Gallup Exceptional Workplace 2024 award, and one of only 2 companies to receive the award for the ninth consecutive year. We were also named in the LinkedIn Top 25 Companies List 2021, the Glassdoor Best Places to Work UK List 2023 and 2024, and were recognised as a certified UK Top Employer by the Top Employers Institute in 2023 and 2024.
We offer a supportive culture where we empower and inspire our people to perform, offer them opportunities to grow, and recognise and reward their contribution. Our people are proud to work for a company that respects them and their communities, and they trust us to be financially sustainable, so we are successful now and in the future.
