About Syfe

Syfe is a digital investment platform with a mission to empower people to grow their wealth for a better future. Built on the pillars of advice, access and innovation, we cater to the full spectrum of an individual's wealth needs across diversified proprietary portfolios, cash management solutions and a state-of-the-art brokerage.

The Syfe team combines world-class financial expertise with best in-class technology talent. Excellence in execution is in our DNA and we offer equity ownership to all employees regardless of seniority and designation.

We are regulated by the financial authorities across Singapore, Hong Kong and Australia. In Singapore alone, where we are headquartered, over 100,000 investors trust Syfe to grow their wealth.

Since its founding, Syfe has raised US$79 million from world-class investors. The company has won multiple awards including Wealth Management Fintech of the Year by the Asian Banking and Finance Awards, as well as being recognized as one of the Top LinkedIn Startups in Singapore.

The Right Profile

We are looking for an experienced Brand Marketing Manager to embark on this journey with Syfe. The right candidate has proven success in Brand Marketing, experience in measuring and tracking Brand metrics, and a militant approach towards Brand consistency.

Location: Singapore

Responsibilities

Own Brand success metrics, including, but not limited to Association, Perception and Preference.
Development of strategic Brand partnerships and initiatives.
Lead and plan Brand campaigns to drive awareness and understanding of our product suite, across marketing channels.
Own and manage Brand health metrics and relevant tracking platforms.
Define strategy for social platforms.
Cascade Brand architecture and messaging throughout company functions.

Qualifications

5-7 years in Brand Marketing.
Familiarity with major social media platforms.
Extreme proficiency in English, written and spoken.
A highly organised individual with proclivity for planning and processes.
A track record of success in building Brands.
Strong communication and interpersonal skills.

You will thrive at Syfe if:

You take initiative, act with drive and lead with an owner's mindset.
You prefer open communication, remain humble and see feedback as a tool for personal and professional development.
You flourish in a fast-paced and ever-changing landscape, where ambiguity is an opportunity to demonstrate your critical thinking and growth-oriented mindset.
You come as you are. At Syfe, we believe in the power of diversity and are dedicated to creating a welcoming and innovative environment for all our employees. We embrace and encourage applications from candidates of all backgrounds and provide equal employment opportunities without discrimination based on any personal characteristic or status protected by law. If you require any accommodations to ensure a comfortable and positive interview experience, please don't hesitate to reach out.

Recruiting Process (estimated duration: 4 to 6 weeks)

If your application is shortlisted, please expect:

Virtual introductory call with our Talent Acquisition Partner (15 min)
Virtual interview with the Hiring Manager (45 min)
Take-home case study (2-3 days)
Onsite case study presentation with the Hiring Manager and relevant stakeholders (90 min)
Virtual/Onsite interview with our Head of Marketing (45 min)
Virtual/Onsite interview with our Head of People & Culture (30 min)
Virtual/Onsite interview with our COO (30 min)
Background and Reference Checks

Due to the volume of applications, we regret that only shortlisted candidates will be notified.

Syfe

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Brand Marketing Manager