We are seeking an experienced and dynamic Employer Brand Marketing Specialist to join our team. In this role, you will own and drive the strategy for employer branding and recruitment marketing initiatives to attract top talent. You will be responsible for crafting compelling employer value propositions (EVP), designing engaging candidate experiences, and building a strong brand presence across all channels.

The ideal candidate is a creative storyteller with a strong understanding of talent acquisition and marketing, capable of creating content that resonates with diverse audiences and effectively communicates our company culture and values.

Key Responsibilities

Employer Branding Strategy: Develop and execute a comprehensive employer branding strategy to position the company as an employer of choice.

Recruitment Marketing Campaigns: Lead the creation and management of recruitment marketing campaigns across digital, social, and traditional channels to attract qualified candidates.

Content Creation: Create engaging, authentic content that showcases the company culture, employee stories, and unique aspects of the workplace (videos, blog posts, social media content, etc.).

Collaboration with Talent Acquisition: Work closely with talent acquisition teams to align branding initiatives with hiring goals, sourcing strategies, and key talent pipelines.

Social Media and Digital Presence: Oversee employer brand presence on LinkedIn, Glassdoor, Indeed, and other relevant platforms. Manage career pages and ensure all digital touchpoints are consistent and compelling.

Data & Analytics: Track and analyze recruitment marketing performance metrics, such as candidate engagement and application conversions, and optimize strategies accordingly.

Candidate Experience: Enhance the candidate experience by ensuring consistent communication, developing informative candidate journeys, and gathering feedback for continuous improvement.

Internal Brand Advocacy: Collaborate with internal teams to build brand ambassadors and engage current employees in sharing their stories.

Event Management: Support employer branding initiatives at industry events, career fairs, and other external engagements to build talent pipelines.

Qualifications

Bachelor’s degree in Marketing, Communications, Human Resources, or related field.
3-5 years of experience in employer branding, recruitment marketing, or talent acquisition.
Strong understanding of digital marketing, social media platforms, and recruitment advertising.
Excellent written and verbal communication skills with a focus on storytelling.
Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
Proficiency in content management systems, marketing automation tools, and analytics platforms (e.g., Google Analytics, LinkedIn Campaign Manager).
Creative thinker with strong attention to detail.

Preferred Qualifications

Experience working in a high-growth or dynamic industry.
Familiarity with employer review platforms (e.g., Glassdoor, Indeed).
Graphic design, photography, or video production skills are a plus.

We are an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender, gender identity, national origin, disability, or veteran status.

NorthStar Memorial Group

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Employer Brand Marketing Specialist