Maternity cover opportunity for 12 months.

About Krispy Kreme

Our People:

We embrace diversity within our teams, so whether you’re a foodie, drink lover, sport enthusiast, gym bunny, movie buff, history geek, gamer, music fan, book worm, none of the above or all the above, you’ll find a friend here!

Our Doughnuts: We're famous for our amazing doughnuts, but did you know that every Krispy Kreme doughnut is handmade, decorated and delivered fresh daily by one of our awesome team members?

Culture: Our culture is created through our leadership mix, of which there are a dozen (naturally!): Check out our careers page for more information on our Krispy Kreme Culture

Love our planet: Our beautiful, natural world gives us our sugar, cocoa, eggs, milk, coffee, and so much more. Protecting and preserving it is vitally important to us. So, we’re constantly working to reduce our environmental impact and become more sustainable in all we do. Check out our Social Responsibility page for more information.

About the Role

This role is reporting into our Marketing Director with one direct report.

You will deliver a-glazing brand and marketing strategy, to drive PR, social media and paid media reach as well as drive a “hole lot of” brand love, and top of mind awareness growth, through brand campaign activation excellence.

Responsibilities

Develop & implement mid to long term customer centric marketing and brand strategies to assure company targets are achieved
Define the multi-layered brand calendar, taking ownership for the brand layers (LTOs, brand campaigns, brand partnerships) alongside the NPD manager and Go-To-Market and Activation manager
Develop and implement the PR, social media, and paid media strategy to drive earned, owned paid media reach, leading to brand fame, brand love and top of mind awareness growth in the UK and Ireland
Manage key agency relationships including PR agency and Paid Media agency
Work alongside NPD Manager to define innovation pipeline in the UK and Ireland, informed by customer needs and insight
Manage LTOs (Limited-Time-Offering) campaigns, defining the customer proposition for local LTOs and ensuring activation of the LTO across all channels as part of the GTM (Go-to-Market) process

Required Skills & Experience

Previous experience managing direct reports
Expertise in retail marketing and ideally within the FMCG industry
Strength and passion for both strategy and execution in equal measure, happy to roll your sleeves up to get the job done
A communications expert, with strong knowledge of your craft
Highly commercial with a strong aptitude for brand management
Exceptional relationship builder
Strong attention to detail; you set a high bar and push those around you to execute with excellence
Strong self-starter with ability to proactively identify, drive and own projects
Bias for action and starter – finisher attitude
Ability and intellect to influence across multiple functions with strong communication skills
Consumer and trends focused
Ambitious and passionate

What we offer:

Competitive salary
Location: Office based at least 3 days a week (Frimley or London - Oxford Street)
25 days’ holiday
A range of flexible benefits
Career development opportunities
Free doughnuts onsite & refreshments
Free parking in Frimley
Team fun

Our mission is to welcome everyone and create inclusive teams. We celebrate difference and encourage everyone to join us, and be themselves at work.

Krispy Kreme UK & IRE

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