Date: Dec 18, 2024

Location:

St Albans, GB

Place of Work: Hybrid

Company Description

We are FBC UK, Fox's Burton's Companies! ……And we bake the UK's most incredible biscuits (we might be slightly biased, but we will leave that for you to judge).

FBC UK was a match made in heaven, with two of the top UK biscuits manufacturers (Burton's Biscuits and Fox's Biscuits) coming together to create one unique, integrated company.

We are home to famous iconic brands, including Maryland, Fox's, Jammie Dodger & Rocky, to name just a few. We are proud manufacturing partners to some of the biggest UK retailers and household names.

We bake our incredible biscuits at eight bakeries across the UK, located at Isle of Arran, Livingston, Blackpool, Llantarnam, Edinburgh, Kirkham, Batley & Dorset and our HQ in St Albans. Together, we employ circa 4,000 amazing colleagues across all our locations.

We are currently the second biscuit manufacturer in the UK market with a strong ambition of becoming UK Market Leader.

Whilst we know that we have delicious products we also know that that the key ingredient to our success is our people, and the passion we have for our brands. You could be the jammy to our dodger, party ring to our Fox’s or the choc-chip to our Maryland?! We knead people with innovative ideas, an entrepreneurial spirit, and the commitment to drive FBC UK to success.

We are committed to building an inclusive workforce that feels empowered to build a fulfilling and successful career. By embracing diversity, equity, and inclusion (DEI) we create a supportive environment for people to thrive and strive to have more positive impact.

We understand that having formal and on-the-job learning opportunities is key to our colleagues’ professional and personal growth. We are committed to providing an environment where everyone can learn from each other and grow through a variety of learning experiences.

Our colleagues make our business special. With strong community values, we believe FBC UK is a more prosperous and fun place to work when people feel free to be themselves. We believe in the power of being authentic, entrepreneurial and supporting each other whilst meeting our business goals.

Main Responsibilities

The role involves supporting senior colleagues by providing information to the Marketing Controller and other local functions to define volumes and sales value budgets, including detailed specifications for SKUs and packaging. It also includes assisting in managing costs related to advertising, promotion, research, and market analysis. The role requires involvement in consumer and shopper understanding activities, such as competition analysis and store checks.

Additionally, the role entails performing market analysis to support senior colleagues in defining the actual positioning relative to competitors’ actions. It involves delivering tactical launches and relaunches for the brand, supporting the gate process, and adhering strictly to its rules. The role includes leading or supporting in briefing design and repro agencies for artworks, obtaining necessary authorizations and collaborations from involved departments, and managing the master and final artworks operative processes and approvals. Key support for managing the marketing budget, including PO raising, good receipting, and keeping spend on track, is also required.

The role leads and supports the implementation of advertising strategies received from the Marketing Controller of the assigned category. It supports the assessment and analysis of the results and impacts of any communication, collaborating with involved departments for data availability. The role also supports senior colleagues in conventional and digital media planning and follow-up.

In terms of promotions, the role leads and supports material development activities and consumer promotion execution. It assists in defining and implementing promotion setups and related contents in conjunction with Trade Marketing, especially for promotions involving activity at points of sale. The role provides assessments of the “state of work” for promotions, sponsorships, or co-marketing activities to facilitate evaluations with the Controller and the Trade Marketing team. Cooperation with the Legal department is required to deliver information for setting up promotions and sponsorship-related contracts. Additionally, the role supports periodic alignment with the Sales Force and the Trade Marketing team to evaluate the efficiency of current projects, competitors’ behavior, and operating activities at points of sale by providing presentations and data analysis.

The role involves performing sales and consumer KPIs monitoring and follow-up, from data collection to defining action plans. It supports updating sales plans according to business dynamics when functional at FBC UK. The role also involves participation in the follow-up of studies dealing with operational issues such as pre and post-tests, performance of new packaging, and new flavors. It includes analyzing data and results from research projects, supporting the proposal of preliminary action plans and next steps.

Who We Are Looking For

Marketing experience essential.
Interpersonal skills.
Proficiency in Project Management & prioritisation
Strong analytical ability.
Leadership skills
Collaboration skills
Ability to create and embrace change

Diversity Statement

FBC UK is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at FBC UK. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

Fox's Burton's Companies (FBC UK&ROI)

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