Role Purpose:

To develop the most effective and efficient in-store marketing plan based on shopper and channel

priorities to achieve business objective within specific categories lead.

Key Accountabilities:

Define strategies and plans that deliver Category/subcategory growth based on consumer, shopper, and customer requirements
Develop category specific agenda in priority channels based on consumer and shopper understanding to accelerate category growth
Develop and propose the in-store picture of success for the category/subcategory in each channel
Support its implementation and continuously review the effectiveness of our in-store actions
Identify market activities to be able to connect and leverage to trade in-store execution, so it would give more alignment communication from ATL to BTL, effective and efficient investment
Active involvement in driving sales part of category-specific in the Monthly Business Planning process as per guidelines to meet category business objectives
Recommend clear promotional guidelines based on shopper understanding and current market knowledge
Ensure all promotional investment is properly reviewed and well evaluated
Work with the Marketing Lead and Channel Lead to identify priority channels and recommend tailored Category Channel plans in line with the overall market strategy
Revenue Growth Management: Lead PPA of the Category
Allocate trade expenditure budgets by channel and in-store activities
Support the process of developing business plans for key customers
Provide appropriate information to the annual planning and the short-term planning process and ensure planned trade marketing activity is aligned with brand objectives and constraints
Brief the design of POSM materials to marketing
Develop selling stories to support in-store initiatives
Brief sales team on forthcoming activities
Attending key selling meetings where specialist input will add value
Evaluate company performance against the annual shopper and category/channel objectives
Evaluate the effectiveness of new product introductions against agreed objectives
Active Participation in IBP Meetings & Feeder Meetings (eg. MKT-TM Meeting, NPD Project Meetings)

Key Requirements;

A bachelor's degree in business, marketing, or a related field is preferred
Minimum 3 -5 years of experience in trade marketing or sales operations, preferably in a fast-paced environment
Experience in the FMCG, dairy, or relevant industry is preferred
Deep understanding of the market and consumer insights, competitors, and key sales channels
Excellent communication skills in both Bahasa Indonesia and English

Our Story

Fonterra is a global nutrition company owned by 9000 farming families in New Zealand. We employ 20,000 people around the globe and offer amazing opportunities for people who want to join our team. Our New Zealand-made dairy products are enjoyed in 140 markets across the globe. Our products are loved by people for their balanced nutrition, quality craftsmanship and sheer indulgence.

At Fonterra, diversity, inclusion, and flexibility are a big part of our business, and with a collaborative culture, inspiring leaders and passionate people, this is a great place to work, please apply and join our team.

Fonterra

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Trade Marketing Manager (Category)