An exciting opportunity has arisen in our Bettys Marketing Team, and we are looking for a Social Media and Influencer Manager to join us at our offices in the Bettys Bakery, Harrogate. As a Social Media and Influencer Manager, you will be responsible for developing and delivering our social media strategy that enhances brand visibility, drives engagement, and increases traffic to our branches, Bettys.co.uk, and Cookery School, while showcasing our bakery and café credentials. Given that organic social media is our No. 1 brand awareness channel, this role is pivotal to the success and growth of the brand.

This is a Full-Time role working Monday to Friday. If you would like to discuss flexible working patterns, please provide more details in your application. Our team are present in the office as a minimum Monday-Wednesday each week.

Key Responsibilities:

This role requires a strategic thinker with excellent leadership skills, a deep understanding of social media dynamics, and a passion for creating engaging content that drives brand success. You will create and implement a social media strategy that aligns with our overall business goals, marketing objectives, and social media growth, supporting all sales and brand channels. Establishing and maintaining our content pillars, you will highlight our branches, Cookery School, bakery expertise, retail/online proposition, and brand values, bringing them to life in an always-on approach by engaging internal stakeholders, experts, and content creators.

You will position Bettys as the No. 1 place to visit in Yorkshire through social media search, driving demand and user-generated content within all social channels. Developing engaging content, including graphics, videos, and written posts tailored to the business needs of retail, online, café, and Cookery School, will be a key part of your role. Leading the social strategy for product launches, collaborations, and special projects, you will ensure final execution meets brand expectations.

Managing, coaching, and developing the Social Media and Content Specialist, you will provide guidance and support to ensure high-quality content and effective execution of the social media strategy. Leading and managing the Branch social media Champions, you will provide regular training, monthly briefing meetings, and manage branch social media content, including approval and scheduling. Overseeing the planning and scheduling of social media content across all platforms, you will ensure consistency and alignment with the content calendar.

You will identify and build relationships with relevant influencers, content creators, brand ambassadors, and strategic partners to create social media buzz, brand awareness, and visits. Working closely with the Digital Marketing Manager on paid social and affiliate channels, you will align and provide relevant content to support traffic and sales. Collaborating with Customer Support and the PR & Comms Manager, you will ensure social media best practices and the brand’s tone, and voice are consistent, managing high-stress situations effectively to maintain the brand’s reputation.

Fostering strong online communities by actively engaging with followers, responding to comments and messages, and encouraging user-generated content will be essential. Monitoring and analysing social media performance metrics, you will provide regular reports and insights to inform strategy adjustments and deliver consistent growth month over month. Planning and executing social media campaigns that drive engagement and traffic to Bettys branches and the online store, you will measure their effectiveness and ROI.

A full Role Profile is available for this role - please email Joanne.Barrow@bettysandtaylors.co.uk if you would like a copy.

About you:

3+ years’ experience in a Social Media Management role.
Strong communication skills for effective collaboration with internal stakeholders.
Good leadership and coaching skills.
Strong relationship builder; influencers, content creators and third-party collaborators.
Strong organisational and time management skills with the ability to perform well under pressure.
Ability to work at pace and manage multiple campaigns and platforms.
Self-sufficient in content creation; copy writing, design, video.
Solid knowledge of relevant social media platforms, scheduling software and design systems.
Familiarity with social SEO and how to increase brand visibility.
Ability to work flexibly to manage and monitor social media/create content with our Bakery.

What we offer you

As a minimum, all our employees receive free meals, drinks and snacks while at work, a discretionary quarterly profit-share bonus, holiday allowance with the option to buy and (in some cases) sell additional days, company-wide employee discounts, access to our health cash plan, wellbeing support, company funded counselling, and enrolment in the company pension.

We also offer a range of development opportunities no matter your role and ambitions. We encourage everyone to explore what makes them the best version of themselves, and we do this through external training programmes, apprenticeships and internal 1:1 coaching schemes.

Great People, Great Culture

We are Bettys & Taylors Group. Our family business is home to three iconic Yorkshire brands - Yorkshire Tea, Bettys and Taylors of Harrogate. Together we share a passion for quality, service and doing things properly. We are driven by our purpose and our values, and we believe our people are what set us apart. We welcome applications from all cultures, backgrounds, and experiences and we are committed to offering an inclusive culture where everyone can thrive.

Click here to learn more about life at Bettys & Taylors Group.

To apply for this role you will be required to submit a CV and cover letter. If we do get too many applications - we may need to close the role early.

There will be a two-stage recruitment process for this role, we plan that the first stage will start to take place week commencing 9th December 2024.

The closing date for this vacancy is Friday 6th December 2024

Bettys & Taylors of Harrogate

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Social Media and Influencer Manager