WHY JOIN ALO?

Mindful movement. It’s at the core of why we do what we do at Alo—it’s our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That’s the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.

OVERVIEW

As the Retail Education Content Specialist, you will support the development of polished and engaging Retail training content that will be used across all subject matter experts in support of key programs including store associate role-based onboarding and initiative launches. Reporting to the Senior Manager of Retail Digital Education, you will focus on amplifying our brand ethos and product categories, initiating deeper storytelling and content production through always-on investigative information and inspiration sourcing from across product, marketing, and brand teams. The candidate must have a foundational understanding of instructional design models that produce impactful, measurable results, such as increased employee engagement and improved retention. They must also be able to foster a collaborative, productive learning environment that captures the audience’s attention and helps them meet their development end goals.

RESPONSIBILITIES

Content Creation

Create immersive educational experiences for the audience leveraging SCORM html and other in-house digital platforms
Assess learner progress and align the content with their needs
Use core instructional design principles and theories to maximize learning and engagement
Provide interactive activities and educational resources for field training
Maintain projects and organize course documents into a total repository
Collaborate with subject matter experts throughout the company for lesson planning, gathering and curating content for training materials, ensuring relevance and accuracy
Develop high-quality, engaging videos and other content tailored to the specific needs and learning styles of store associates
Create and maintain standardized templates for content creation, ensuring consistency in branding and messaging
Edit and enhance content to ensure clarity, consistency, and effectiveness, incorporating feedback from the Field and other subject matter experts

Communication Strategy

Align content videos and templates with the company's messaging and branding guidelines, ensuring a cohesive and compelling narrative
Create engaging, motivating, and fun communication materials that resonate with our store teams, using a variety of formats such as videos, infographics, and interactive content
Collaborate with cross-functional teams to leverage brand assets and campaigns in communication materials, ensuring alignment with broader brand messaging
Monitor the effectiveness of communication efforts through feedback mechanisms and analytics, adjusting as needed to maximize engagement and impact
Develop and implement a recognition program to acknowledge and reward field employees for completing training courses and achieving milestones
Leads the production of meaningful and relevant education and training materials, leveraging external partners wherever necessary and setting the standard for product, brand, and service communications for the entire enterprise
Manage global training curriculum calendar in relationship to seasonal Product, Commercial, and Marketing goals
Leads product information cascade from internal partners to global network of retail stores via Regional Training team
Foster connectivity with key cross-functional partners to drive strategic education goals and their related commercial directives

LMS Platform Administration

Support managing Alo’s LMS platform (Zipline) in collaboration with the Retail Communications Manager to distribute and track completion of learning materials
Regularly update and maintain the Learning Management System (LMS) of the platform, ensuring all courses are well categorized, up to date, and easily accessible to store teams
Monitor platform engagement metrics, such as readership and task completion rates, to assess the effectiveness of communication efforts and make data-driven decisions for improvement

QUALIFICATIONS

Bachelor’s degree in communications, education or related field
Proven experience in educational creation, preferably in a retail or hospitality
Strong editing and storytelling skills, with proficiency in video editing software and graphic design tools including SCORM, Adobe Premier, Indesign, and Photoshop
Excellent written and verbal communication skills
Ability to work collaboratively with cross-functional teams
Detail-oriented with a passion for creating engaging content
Experience with learning management systems (LMS) and communication platforms
In-depth understanding of instructional design models and learning theories
Ability to navigate learning management systems
Proficiency in course development software
Clear and effective curriculum-planning skills
Basic understanding of HTML and Flash
Strong project management skills

The base salary range for this position is $75,000-$95,000 per year, which represents the current range for the base salary for this exempt position. Please note that actual salaries will vary based on factors including but not limited to location, experience, and performance. As such, on occasion and when applicable, there is the possibility that the final, agreed-upon base salary may be outside of the upper end of the range. Please also note the range listed is just one component of the company’s total rewards package for exempt employees. Other rewards may include long term incentives, a PTO policy, and many other progressive benefits.

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Retail Education Content Specialist