The mere thought of “networking” is enough to send shivers down even the most confident job seeker’s spine. Images of forced conversations, cringe-worthy elevator pitches, and pretending to care about someone’s weekend plans immediately spring to mind. But here’s the truth: networking has evolved.
Photo by Lucaxx Freire on Unsplash
Today, it’s less about collecting business cards like Pokémon and more about forming genuine relationships that can help propel your career forward. Think of it as relationship-building with a professional twist.
The Problem: Traditional Networking Is Awkward (But Necessary)
Networking has been around for as long as jobs have existed, but somewhere along the way, we started doing it all wrong. The idea of walking up to a stranger and selling yourself like a door-to-door vacuum cleaner might’ve worked in the past, but now, it just feels sleazy. Yet, avoiding networking altogether is a huge mistake. According to CareerAddict’s 50 Job Search Tips, 85% of jobs are filled through networking. Yes, 85%. If you’re not networking, you’re basically trying to climb a mountain without any gear.
The Solution: Networking, But Make It Genuine
To network in 2024 (and beyond), you need to stop thinking of it as a series of awkward small talks at company mixers. Networking isn’t about handshakes and fake smiles—it’s about building real, meaningful connections. Think of it this way: would you rather connect with someone who genuinely wants to get to know you or someone who’s just waiting for an opportunity to ask, “So, uh, know of any jobs?”
The Modern Approach to Networking
- Start by Giving: Networking is a two-way street. If you’re reaching out to someone only because you need something, you’re already doing it wrong. Instead, start by offering value. Share a useful article, give some advice, or simply engage with their content. FlexJobs reminds us that networking is as much about building a professional rapport as it is about job searching.
- Get Active on Social Media: No, not just liking a few posts here and there. I’m talking about fully engaging. Follow industry leaders, comment thoughtfully on their posts, and even slide into their DMs if it feels appropriate (but keep it professional). LinkedIn is a goldmine for these kinds of interactions. Don’t just be a wallflower—get in on the conversation.
- Virtual Networking is Still Networking: Good news for introverts: you can now network from the comfort of your own home, possibly in your pajamas. Virtual events—webinars, online workshops, and even Twitter chats—have exploded in popularity. And unlike in-person events, they don’t require you to pretend to be interested in the mini sandwiches.
The Art of Networking (Without Feeling Like a Salesperson)
Networking doesn’t have to feel like cold calling potential employers at dinnertime. It’s an opportunity to build your personal and professional connections in a way that’s authentic, meaningful, and (dare we say) fun.
- Be Genuine: People can smell inauthenticity from a mile away, and no one likes a phony. When you’re networking, focus on getting to know the other person without any immediate agenda. Ask thoughtful questions, listen to their responses, and resist the temptation to turn every interaction into a sales pitch.
- Don’t Be Afraid to Follow Up: Networking is like dating (minus the awkwardness, hopefully). If you meet someone at an event or connect online, don’t be afraid to follow up. Send a friendly message thanking them for their time and mention something specific from your conversation that resonated with you. It doesn’t have to be formal—just let them know you’re interested in keeping the conversation going.
- Play the Long Game: Networking is not about instant gratification. If you’re expecting job offers to fall into your lap after one conversation, you’re going to be sorely disappointed. It’s about building relationships that can pay off in the future.
Virtual Networking: The Silver Lining of Digital Times
The pandemic might have put a stop to traditional networking events, but it also opened the door to a world of virtual opportunities. Online networking isn’t just a poor substitute for the “real thing”—it’s an entire arena of untapped potential. As Indeed points out in their article on virtual networking tips, online interactions often remove the barriers that make in-person events awkward.
So, how can you take full advantage of virtual networking?
- Webinars: Join industry webinars and, more importantly, participate. Ask questions during Q&A sessions, and don’t hesitate to connect with speakers afterward.
- Online Forums: Industry-specific forums and groups are great places to meet like-minded professionals. Join discussions, share your expertise, and start building relationships with people who share your interests.
- LinkedIn Groups: LinkedIn is home to thousands of groups dedicated to nearly every industry you can imagine. Find the ones most relevant to your field, and get involved.
Conclusion: Networking, Minus the Cringe
In the world of job hunting, networking is your secret weapon. But instead of treating it like a one-time transactional deal, think of it as building a community of like-minded professionals. Start by offering value, engage thoughtfully, and play the long game. With the right mindset, networking doesn’t have to be awkward—it can be an opportunity to build lasting, meaningful relationships. So, are you ready to stop cringing and start connecting?
Takeaway: Networking is no longer about elevator pitches and awkward handshakes. Build real connections by offering value, engaging meaningfully, and embracing virtual opportunities. When done right, networking is your best tool in the job-hunting arsenal—so sharpen it up!
Ready to Find Your Next Opportunity?
Let’s be honest, the job hunt can feel like trying to find a needle in a haystack made of rejection emails. But at EBN Jobs, we believe you deserve more than a generic search engine and an automated “we’ll get back to you.” Here, you’ll find roles that value your human skills just as much as your hard ones.
Take the first step towards a career that actually excites you. Register and browse the latest roles at EBN Jobs, and let’s turn that “maybe” into a “hell yes.”