About Harry's
Harry's Inc. is building a modern CPG company by putting people first and delivering against real unmet consumer needs.
The company's flagship brand - Harry's - was founded by Jeff Raider and Andy Katz-Mayfield in 2013. After successfully launching and scaling Harry's, Jeff and Andy saw an opportunity to bring their experience building Harry's to other CPG categories where the consumer has also been historically underserved.
Harry's Inc. has grown significantly over the last ten years, and is now made up of four brands - Harry's, Flamingo, Lume, Mando - and Harry's Labs, the company's incubation and M&A engine. The company employs more than 900 people across the U.S., U.K. and Germany, and is the largest CPG company built in the last 20 years.
At Harry's Inc, our mission is to Create Things People Like More — whether it's a product, an experience, or an internal tool, we believe in making the things around us better for our customers, and our team.
Our mission extends beyond customers and team, to the community broadly. We believe that the best business models make a positive impact. That's why our brands donate year-round to nonprofit organizations that align with their social missions.
At the end of the day, the key to our success is our amazing people. From chemists, mechanical engineers, CX associates, to creative directors, sourcing managers, and logistics specialists, the Harry's team is composed of some of the most brilliant, diverse, and humble people you'll ever meet. Our company is a place of inclusion, innovation, and deeply ingrained values.
The Harry's Inc working model is in-office Tuesday, Wednesday, and Thursday. Our beautiful 70,000 square foot SoHo office is decked out with bagels on Wednesdays and lunch on Thursdays, and fully stocked kitchens with snacks, coffee, and drinks everyday. Can't forget the free products and the opportunity to have some meetings without Zoom!
About the Role
The Go To Market (GTM) Sr. Manager - Flamingo, will be a key member of the Flamingo brand team and will be pivotal in shaping brand strategy and improving execution at the channel level. This individual will be the primary interface between the Flamingo brand, the Digital team (Amazon, DTC, TTS) and the Retail team, collaborating to translate brand vision and innovation into omnichannel sales strategies. This individual will develop strategies and plans across our retail and Digital partners, bringing a broad perspective to brand planning activities that takes the unique requirements and goals of each retailer into account while minimizing cross-channel conflict. This individual will bring the omnichannel retail go-to-market perspective to all stages of the brand planning process, including annual brand planning, new product development, assortment prioritization, packaging design, channel placement, price pack architecture, merchandising, and promotional strategies. The GTM Sr. Manager will also collaborate with the Brand and CIA organization to establish KPIs, develop master selling stories, and establish metrics for operational success.
As an integral member of the Flamingo Brand team as well as Retail team, this individual will have a unique opportunity to develop and refine processes and ways of working that will improve our GTM planning and selling capabilities. As we elevate our retailer relationships, this role will be at the forefront of joint value creation between our brand and retail partners and will enable our team to bring an expanding portfolio of consumer-first products to our retailers.
About the Team
The Flamingo Brand Marketing team manages the core business and innovation strategy, working cross-functionally with internal teams to develop a 360° integrated marketing plan. This team collaborates across channels to create and execute omnichannel strategies aimed at maximizing business performance and accelerating the brand's growth. Their efforts are focused on driving brand awareness, increasing customer engagement, and ensuring seamless execution across all touchpoints.
Your core responsibilities
- Lead go-to-market strategy and planning for brand initiatives. Develop recommendations for where, how, and when to execute based on retail tiers, brand goals, profitability, trade expectations, and other factors (while minimizing channel conflict).
- Leads the development of effective omnichannel strategies, working closely with channel leads, identifying business building opportunities that align with brand and sales objectives and customer needs.
- Partner with each sales channel lead, inclusive of Digital channels (DTC/ Amazon/TTS) to understand channel requirements, priorities, and sales fundamentals needed to bring Flamingo brand goals to life with their customer.
- Analyze market trends, sales data, and competitor activity to identify growth opportunities and work cross functionally to adjust channel strategies accordingly.
- Collaborate with fellow Flamingo brand team members from early stages of product development through launch, as they develop NPI inputs. Bring in the viewpoints of the channel in decisions on product, packaging, pricing, merchandising and promotion plans. In addition, provide input into year 1 and year 2 volume assumptions by retailer, Amazon and DTC, and share timely updates on retailer decisions and feedback. Track distribution awards vs expectations.
- Serve as a liaison between channel leaders and the brand team. Drive stakeholder alignment on go-to-market plans, priorities and NPI assumptions and ensure consistent brand messaging and product positioning across channels.
- Lead the creation of compelling Collaborative Business Planning (CBP) content in partnership with Brand, Sales and CIA and tackle ad hoc big-picture strategy projects that will deepen our relationship with key retailers and enhance our selling capabilities.
- Monitor and evaluate the effectiveness of marketing initiatives across channels, providing insights and recommendations for improvement. Stand up new processes and ways of working across Brand, Retail and Digital teams. Iterate and refine – always be on the lookout for opportunities to improve. Look around corners to find new opportunities or ideas that can help bring our business to the next level.
- Work with brand channels leads to manage Flamingo E&O process to minimize financial losses.
These might describe you
- 8+ years of experience in an analytical, strategic role such as brand/product management, sales / trade strategy or management consulting
- CPG/Retail experience strongly preferred
- Demonstrated success collaborating and driving cross-functional consensus
- Expert level knowledge of marketing principles, practices and procedures
- Solution-oriented, curious and excited about digging into the details, developing expertise across brand, product, consumer insights, and retail strategy
- Strategic mindset, able to see the forest and the trees
- Analytical, data-driven, comfortable using numbers to tell a story
- Creative problem-solver, excited about developing innovative approaches to go-to-market strategy
- Excellent communication and presentation skills, comfortable and effective when presenting to senior leadership and cross-functional partners
- Self-starter, confident, able to manage projects independently once onboarded
- Extremely organized, dependable and self-motivated with the ability to excel in a fast-paced environment
- No task too small mentality, scrappy and willing to roll up sleeves and get things done
- Resilient in the face of change and ambiguity, able to figure it out and lean into creative solutions
Who you will work with
- Your role will be extremely cross-functional. Your primary connections will be with your brand marketing counterparts, the customer-facing retail teams and sales analytics.
- You'll report to the Flamingo Brand Management Director
Harry's Inc. started in 2013 with simple, fairly priced products that delivered an amazing experience to guys every day. Since then, Harry's has expanded to Canada and Europe, developed relationships with retailers such as Target and Walmart, expanded our grooming brand into a personal care powerhouse, launched three new brands including Flamingo, Cat Person, and Headquarters, and made our first brand acquisition with Lumē.
The key to our success? Our amazing people. From chemists, mechanical engineers, CX associates, to creative directors, sourcing managers, and logistics specialists, Harry's team is composed of some of the most brilliant, diverse, and humble people you'll ever meet.
Our brands answer unmet consumer needs, but our company is a place of inclusion and innovation that attracts some of the brightest minds across industries, geographies, and backgrounds. Whether we have a team of 3 or 300, our core values and our startup mentality remain; we value continuous improvement and learning, teamwork and collaboration, creative problem solving, and open and direct dialogue and feedback. Come for the coffee and free products, stay for the amazing, passionate culture.
Benefits and perks
- Medical, dental, and vision coverage
- 401k match
- Equity in Harry's
- Flexible time off and working hours
- Wellness and L&D stipends
- 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
- Up to 20 weeks of pregnancy leave and up to 16 weeks of parental leave
- Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
- Free products from all of our brands
Harry's is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.
Harry's is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles or any other status protected under applicable federal, state and local laws. Harry's commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training.
We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.
We can't quantify all of the intangible things we think you'll love about working at Harry's, like the exciting challenges we tackle, the smart and humble team you'll get to work with, and our supportive and inclusive culture. That said, our salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards package, which also includes a comprehensive set of benefits and our equity program. The base salary hiring range for this position is $118,000-$162,250, but the final compensation offer will ultimately be based on the candidate's location, skill level and experience.
