Department: Marketing
Direct Supervisor: Senior Director, Brand Marketing
Status: Full-time
Summary
The Brand Manager will drive the brand strategy and integrated functional alignment of all seasonal brand campaigns and oversee the execution of assigned F1 Miami Grand Prix marketing campaigns. The successful candidate will work closely with cross-functional teams to deliver imaginative programs that deliver against the company’s brand and business objectives. The ideal candidate will have a passion for ensuring the highest levels of quality, creativity and revenue-driving marketing plans for the organization.
Location:
This is a full-time position based on site at Hard Rock Stadium in Miami Gardens, FL.
Responsibilities
- Develop integrated marketing plans for campaigns, working in close partnership with cross-functional teams and coordinating with key stakeholders.
- Author and deliver marketing strategy briefs and plans grounded in insights and incorporating input from relevant teams.
- Lead go-to-market strategies, overseeing the entire process from ideation through execution and reporting.
- Ensure cohesive and consistent messaging across prospective and existing customers/fans.
- Collaborate with the Digital, Social, Creative/Content, Analytics and Events teams on creating 360-degree marketing plans.
- Coordinate closely with Project Management team to manage budget and timelines, ensuring all milestones are met.
- Be the eyes, ears and voice of the consumer/fan, leveraging your understanding of insights, demographics and psychographics to influence marketing initiatives.
- Mentor and lead team members, fostering a culture of integrity, innovation, teamwork and results. Facilitate cross-functional communication and organize regular team meetings to enhance collaboration.
- Participate in weekly status meetings to work through issues and set priorities for the week.
- Act as primary contact to assigned internal stakeholders, continually fostering relationships, building trust and being seen as a valuable resource.
- Clearly understand the competitive environment by regularly conducting market research and competitor analysis to identify new opportunities and inform strategic decision making.
- Drive visionary, big-picture ideas that are not only creatively compelling but also align with organizational standards to solve problems and protect brand equity.
Qualifications
- A minimum of 4+ years of marketing experience including a track record of delivering projects in a fast-moving environment, ideally at a notable mid/large size brand or agency.
- Bachelor’s degree in Marketing, Communications, or related field or equivalent experience preferred.
- Be a collaborative, passionate, results-oriented person who wants to make a difference.
- Uphold professionalism by demonstrating excellent communication skills, maintaining accountability, and fostering a respectful and inclusive work environment.
- Demonstrate strong interpersonal, communication, and presentation skills, effectively managing relationships with multi-functional, international, internal, and external teams.
- Excellent in Microsoft Office, notably, Outlook, PowerPoint, Word, Excel and Teams.
- Exhibit advanced proficiency in analyzing and interpreting Power BI dashboards, sales reports, media reports, GA4, HubSpot, and Emplifi to inform data-driven decision-making and optimize marketing strategies.
- Ability to prioritize, mediate and cope with rapid change and be comfortable with problem solving while maintaining calm under pressure.
- Desire to work in a fast paced, dynamic company.
- Demonstrate the ability to manage and balance multiple projects simultaneously while planning ahead.
- Experience working within in-house marketing teams or creative agencies is desirable.
- Able to apply a creative eye at all stages of creative plan development.
- Able to work flexible hours including nights, weekends and holidays.
- Passion for sports, particularly the world of Formula 1.
Featured Benefits
- Medical, dental, and vision insurance
- Life insurance (including voluntary coverage for spouses and children)
- Long term disability insurance
- Ticket benefits for events including Miami Dolphins games, the Formula 1 Crypto.com Miami Grand Prix, and the Miami Open
- Employee gym, subsidized lunch program, and discounts on a variety of products and services
- 401k, Paid time off (PTO), and company holidays
The Miami Dolphins, Hard Rock Stadium and South Florida Motorsports are proud to be Drug-Free Workplaces. Offers of employment are contingent on successful completion of drug and background screening.
It is the policy of the Company to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, marital status, military status, genetic information, sexual orientation, gender identity or expression, or other status protected by applicable federal, state, or local law.
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