NOTE: When applying, please submit resume, portfolio of written or visual work (if relevant), and social media handles (if available).
THE OPPORTUNITY
We are seeking a visionary, savvy Social Media Manager to define and execute our social media strategy across all platforms, driving organic growth and amplifying our brand identity. As the leading member of a growing team, you’ll have the opportunity to build out a more robust social media function, taking ownership of strategy, execution, and innovation. The ideal candidate is a strategic thinker with a keen eye for aesthetics, a deep understanding of social trends, and a passion for crafting engaging, branded content. If you’re eager to make an impact and grow alongside a fast-paced, disruptive beauty brand, this role is for you.
WHAT YOU’LL DO
- Organic Social Media Strategy: Build and execute a brand-driven organic social media strategy, owning all key programs end-to-end, including channel strategy, creative, content development, production, posting, experimentation, and analysis.
- Channel Growth & Reach: Leverage organic strategies to optimize and grow our core brand channels, including Instagram, Tiktok, Facebook, Pinterest, Youtube and others as relevant.
- Content Calendar: Develop and execute social content calendar, emphasizing strategic business goals, timely trends, and brand objectives. Regularly refresh and fine-tune our content strategy to drive trust, authority, and cool factor.
- Creative Development: Oversee planning and execution of all content creation programs, including in-house production, external creators, UGC, influencer partnerships, and PR/gifting campaigns.
- Brand Strategy & Visual Identity: Develop and implement creative strategies to amplify and elevate our unique brand identity, refine our visual aesthetic, and help drive viral engagement.
- Data-Driven Optimization: Regularly monitor and analyze follower growth, engagement metrics, and social reach to inform content decisions and refine strategies for maximum impact.
- Trendspotting: Keep the brand at the forefront of social trends by identifying, evaluating, and implementing new content opportunities. Identify new, innovative ways to evolve social strategy to grow our audience, and drive more engagement and awareness.
- Management: Manage junior resources, external contractor(s), partnerships, and work with cross-functional teams to execute strategy.
WHO YOU ARE
- Bachelor’s degree from a top university.
- Required: 3-4+ years of social media management / brand marketing experience (ideally within beauty, fashion or lifestyle brands).
- Proven track record of scaling and optimizing organic social strategies, successfully driving growth and engagement.
- Strong strategic thinking and analytical skills, with the capacity to lead impactful brand strategies from concept to execution.
- Expert knowledge of Instagram, Tiktok, and other core brand platforms, with a firm grasp on trends and analytics tools.
- Content creation experience, such as videography, editing, photography, and visual design (i.e., Canva, Photoshop).
- Brand-minded with a strong creative eye and excellent copywriting/editing skills; able to quickly adapt to our brand voice and aesthetic.
- Highly motivated and organized self-starter; able to prioritize, thrive in a fast-paced environment, and solve problems in a scrappy way.
- Experience managing junior talent, with outstanding communication and interpersonal skills.
- Passion for beauty, social media, and disruptive brand-building; you’re amped to accelerate IL MAKIAGE’s social media presence.
ABOUT US
ODDITY is a consumer tech company that builds and scales digital-first brands to disrupt the offline-dominated beauty and wellness industries. The company serves over 40 million users with its AI-driven online platform, deploying data science to identify consumer needs, and developing solutions in the form of beauty and wellness products. ODDITY owns IL MAKIAGE and SpoiledChild.
IL MAKIAGE is a technology-first prestige beauty company based in NYC. We are building a disruptive, next-generation e-commerce brand for today’s beauty consumer through a tech-focused online shopping experience and best-in-class marketing. We aim to redefine the consumer journey online through new user experiences powered by robust data science capabilities. As the fastest-growing online beauty brand in the US, you will join the team that is redefining the $500 billion beauty industry.
ODDITY operates with business headquarters in New York City, an R&D center in Tel Aviv, Israel, and a biotechnology lab in Boston. Our culture is fast-paced, innovative, agile, and offers every team member the opportunity to drive a big impact.
