Trustwell Living is a growing leader in the assisted living industry, providing exceptional care and vibrant communities for seniors for the past four years. With a strong foundation and a reputation for excellence, we are poised for the next phase of expansion. We are seeking an experienced and visionary leader to join our team as Vice President of Marketing to help shape our brand and fuel continued growth.
Summary and Key Responsibilities:
The Vice President of Marketing will oversee the development and execution of strategic marketing initiatives. This role is critical in positioning Trustwell Living as a preferred choice in assisted living while supporting our culture of trust, compassion, integrity, and respect.
Strategic Leadership
- Develop and execute a comprehensive marketing strategy to support the company’s growth and occupancy goals.
- Partner with the executive team to align marketing initiatives with the company’s business objectives.
- Monitor market trends, customer needs, and competitive dynamics to identify opportunities for differentiation and growth.
Brand Development & Enhancement
- Strengthen and evolve the company’s brand identity, ensuring it reflects our values and resonates with key stakeholders.
- Oversee the creation of impactful marketing campaigns and visual assets to enhance brand recognition.
- Ensure consistent brand messaging across all communication channels and marketing efforts.
Resident Acquisition & Retention
- Design and implement data-driven marketing strategies to drive resident inquiries and improve retention rates.
- Cultivate partnerships with healthcare providers, referral sources, and community organizations to generate leads.
- Analyze campaign performance and occupancy trends to optimize marketing ROI.
Employer Branding
- Collaborate with HR and leadership to build a compelling employer brand that attracts top talent by developing marketing strategies and campaigns that highlight the company’s culture, values, and employee success stories.
- Leverage social media, careers pages, and public relations to position Trustwell Living as an employer of choice in the assisted living industry.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. Master’s degree in Marketing or a related discipline is preferred.
- Minimum of 10 years of experience in marketing, with at least 5 years in a senior leadership role preferably in healthcare, senior living, or hospitality industry.
- Demonstrated success in developing and executing comprehensive marketing strategies, including digital marketing, branding, and content creation.
- Experience with lead generation, customer acquisition, and retention strategies.
- Strong track record in employer branding and building campaigns to attract and retain top talent.
- Strong verbal and written communication skills, including the ability to present to executives and stakeholders.
- Proficiency in marketing tools, CRM systems, and analytics platforms
At Trustwell Living, we believe that finding creative solutions for our clients comes from the collaboration of people with diverse backgrounds and perspectives. We strive to build an inclusive work environment that celebrates differences and empowers all individuals with opportunities to channel their entrepreneurial spirit. Greystone Monticello is an EEO employer.
