Within the Global Talent Acquisition team, this Employer Branding Manager is responsible for designing and communicating our employer brand. Positions our company as an attractive employer to attract new talent and engage existing employees through internal and external actions.
Main Challenges & Responsibilities
General
- Develops and implements a Global Employer Branding Strategy for Kapsch TrafficCom
- Creates and manages attractive target group-orientated digital content for various channels (e.g. social media, company website, candidate toolkit).
- Leads the management of our company career section
- Collaborates with HR to define the Employee Value Proposition
- Defines and leads the implementation of new digital tools and platforms to enhance the employer branding efforts
- Works closely with Global Marketing & Communications to ensure a consistent corporate brand message
- Leads Talent & Acquisition (TA) corporate communication strategy (job ads, employer branding videos, new social media channels, etc)
- Conducts market research on Employer Branding industry trends
- Supports and participates in job fairs, university events, and other local recruiting events in Austria
Influencer program
- Creates and supports the company influencer program (internally or partnering with agencies and key stakeholders)
- Upload influencer content to be shared on relevant platforms ensuring ongoing engagement
- Ownership of data (engagement rates, key influencers etc) and KPIs – regular reports to show progress and identify opportunities to increase engagement
- Owner and creator of all communications to influencers and key stakeholders
Project management support on global campaigns/project
- Project management support on creating toolkit assets/templates etc for the Global TA team on specific campaigns
- Ownership of ‘in-house’ media channels such as Glassdoor and LinkedIn talent media – devising, creating, activating, measuring, optimizing and reporting to raise awareness.
About the candidate
- Relevant degree in marketing or advertising
- 4+ years of recruitment marketing/ digital employer brand experience, preferably in a global role at a complex matrix-structured company; and agency experience is a plus.
- Proven experience in global employer branding, particularly within the high-tech industry.
- Expertise in evaluating, understanding and defining relevant target audiences and running campaigns on LinkedIn (via campaign manager) and other channels
- Strong writing, proofing and critiquing skills - ability to write communications as required, proof and critique partner agency work, including creative concepts, video work/scripts, copy.
- Experience working with global agency partners and managing external vendor relationships.
- Fluent in English and German language, Spanish language skill is a plus.
