About Company:
Ola is India's largest mobility platform and one of the world's largest ride-hailing companies. Ola revolutionized urban mobility by making it available on-demand for over a billion people across 3 continents. Today, Ola continues to move the world to sustainable mobility through its ride-hailing platform as well as through advanced electric vehicles manufactured at its Future factory, the largest, most advanced, and sustainable two-wheeler factory in the world. Ola is dedicated to transitioning the world to sustainable mobility and making the world better than we found it.
We have created a revolution on two wheels, and it is, quite simply, the best scooter ever made. Our goal has been to build products that are both sustainable and revolutionary and with the Ola S1, we've done just that. It has the best design, best performance, and best technology.
Job Summary:
At Ola, we drive marketing with remarkable talent, enthusiasm, and creative thinking to create outstanding output. It's a job that will encourage out-of-the-box thinking, working with different teams, questioning the way we do things, and definitely testing the limits of set standards. This role requires individuals who can work on strengthening the brand voice on social channels, think creatively to resolve customer issues and ideate proactively
Job Responsibilities:
- Brand Marketing and Driving Content Creation and Promotion Across All Marketing Channels including ATL, BTL, Social Media, App & Site.
- Strategising and Managing Integrated Marketing, Planning, and Brand Campaigns Across All Platforms with Daily Brand Hygiene on Social & Site.
- Driving Brand Strategy and Conducting New Brand Launches.
- Liaison with different Internal Teams, Partners, and Agencies to Ensure Desired Results.
- Marketing Planning, Go-To-Market Strategy, Content Creation, and Responsible for Product Launches across online and offline mediums.
- Doing consumer research to create product propositions and decide on features and benefits to communicate to target customers.
- Maintaining and developing ideas and implementing campaigns for product promotions in digital and physical spaces like our Experience centers.
- Increase the brand's engagement through various marketing initiatives.
- Creating marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedules along with the creative team.
- Facilitate scaling brand and company awareness through various digital touchpoints.
- Oversee end-to-end campaign management and measure performance basis set KPIs and goals.
- Driving efficiency in social listening strategies regarding digital chatter to derive meaningful insights.
Key Requirements:
- 3-4 years of experience in the relevant field.
- Experience in marketing a new category.
- Idea machine catch trends and fast turnaround contextualizing them to brand needs.
- Experience in an agency or a leading consumer-facing brand.
- Ability to maintain brand and pulse across multiple brands and platforms.
- Should be able to define KPIs based on brand objectives.
- Experience in branded content is a plus.
- Excellent presentation skills - Ability to articulate ideas and key objectives.
- Experience with SFV creation and/or platforms is an added bonus.
- Portfolio with demonstrated campaigns and results.
- Agile, with experience in a fast-paced work environment.
- Obsessed with pop culture and quick-to-catch references.
- Network of agency/influencer relations a bonus.
- Prides themselves on their sense of humor unafraid to bring out their ideas to the table.
- Demonstrable background in social media campaign strategy.
